Marketing Manager (FMCG Background preferred)

Keywords: Marketing, P&L Management, People Leadership

MARKETING MANAGER

Salary: Competitive and based on experience
Location: Thailand

Our client is seeking a dynamic and experienced Marketing Manager to lead their marketing strategy and implementation, with the aim of meeting sales and gross margin targets. This role offers an exciting opportunity to drive business growth in Thailand, developing and implementing business marketing action plans, and aligning business segments and channels to global strategies. The successful candidate will have the chance to create compelling consumer/customer value propositions, manage all elements of the marketing mix, and lead a dedicated marketing team.

* Lead marketing strategy and implementation
* Drive business growth in Thailand
* Manage all elements of the marketing mix

What you'll do:

As a Marketing Manager, you will be at the forefront of driving our client's business growth in Thailand. You will be responsible for developing and implementing comprehensive marketing action plans that align with global strategies. Your role will involve managing all aspects of the marketing mix, from pricing to product portfolio management. You will also be tasked with creating compelling customer value propositions based on consumer insights. Leading a dedicated team, you will champion product stewardship while instituting a return-based mindset towards marketing investment. Your role will also involve working closely with the Supply Chain team to develop effective supply network plans.

* Develop and implement marketing plans in line with global strategies and regional business objectives.
* Manage pricing, product portfolio, channel communication, and promotion.
* Create compelling consumer/customer value propositions based on Consumer Insights.
* Participate in developments of Customer Value Proposition (CVP) and Brands.
* Maximize value creation through balancing key levers, including volume and unit margin.
* Lead the drive on Premium products including all elements of marketing mix.
* Champion product stewardship in consultation with the Product Lifecycle Management Manager.
* Institute a return-based mindset to marketing investment.
* Lead the marketing team to generate high impact business marketing plans.
* Work with Supply Chain to develop the supply network plan.

What you bring:

The ideal candidate for this Marketing Manager position brings a wealth of experience and skills to the table. You have a proven track record in leading and developing teams to drive results across end-to-end value chains. Your academic qualifications include a Master's degree in Marketing, Business or Communication. With over 8 years of relevant experience in marketing or sales roles, you demonstrate commercial leadership and business transformation ability. Experience in a fast-moving consumer goods (FMCG) environment is advantageous, as is detailed knowledge of transport, industry or consumer lubricants markets.

* Proven track record in leading and developing teams.
* Master's degree in Marketing, Business or Communication.
* Minimum 8+ years of relevant experience in marketing or sales roles.
* Commercial leadership and business transformation ability.
* Experience in a fast-moving consumer goods (FMCG) environment.
* Detailed knowledge of transport, industry or consumer lubricants markets.

What sets this company apart:

Our client is a company with shared values. Honesty, integrity, and respect are integral to everything they do. They are an equal opportunities employer, placing the highest possible value on the diversity of their people and their inclusive approach. Joining them means belonging to a world where you can feel pride in your achievements and propel your career with global opportunities. They are huge advocates for career development, encouraging employees to try new roles and experience new settings. By pushing people to reach their potential, they frequently help them find skills they never knew they had or make career moves they never thought possible.

What's next:

Ready to take the next step in your marketing career? Apply today!

Apply Today by clicking on the link.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551