Head of Marketing - Consumer Healthcare
We is seeking a dynamic and experienced Head of Marketing for Skincare port. This role will be at the forefront of developing and executing the overall marketing strategy, leading product innovation, and driving brand growth across all channels. The successful candidate will have the opportunity to manage a team and work closely with cross-functional departments to ensure the success of the skincare portfolio in the competitive OTC market.
What you'll do:
As the Head of Marketing - Consumer Healthcare, your role will be instrumental in shaping the future of our client's OTC skincare portfolio. You will take charge of developing an innovative marketing strategy that aligns with current market trends and consumer needs. Your leadership will guide product development initiatives towards meeting consumer demands while capitalising on market opportunities. Regularly conducting market research will be key in identifying potential opportunities or challenges. Your strategic planning skills will be crucial in developing effective go-to-market plans that include product launches, promotional campaigns, and digital marketing initiatives. As a leader, you'll foster a supportive environment where your team can thrive while managing budgets efficiently to maximise ROI. Collaborating with various teams such as sales, medical affairs, and regulatory teams will be essential in ensuring cohesive strategies for successful product rollouts.
- Develop and implement a comprehensive marketing strategy to increase brand visibility and market share for the skincare portfolio.
- Lead brand positioning, messaging, and identity to ensure alignment with market trends and consumer needs.
- Oversee product development initiatives, ensuring new launches meet consumer demand and market opportunities.
- Conduct regular market research and competitor analysis to identify opportunities and challenges, adjusting strategies accordingly.
- Lead the development and execution of go-to-market plans, including product launches, promotional campaigns, and digital marketing initiatives.
- Manage and mentor the marketing team, fostering a collaborative and high-performance environment.
- Oversee marketing budgets, ensuring efficient allocation of resources to maximize ROI.
- Work closely with sales, medical affairs, and regulatory teams to ensure cohesive strategies and successful product rollouts.
- Develop marketing materials and strategies that support the sales force in driving product adoption and growth.
What you bring:
As the ideal candidate for the Head of Marketing - Consumer Healthcare role, you bring a wealth of experience in marketing, particularly within the skincare or consumer healthcare industry. Your proven track record of successful product launches and brand growth in a competitive market speaks volumes about your strategic thinking and execution skills. Your strong leadership abilities have been honed through managing teams, fostering collaboration, and driving high performance. Your excellent analytical, communication, and project management skills will be invaluable in this role. Furthermore, your ability to work cross-functionally and influence key stakeholders will be crucial in driving the success of our client's skincare portfolio.
- Bachelor's degree in Health Sciences, Marketing, Business, or a related field; MBA preferred.
- 8-10 years of experience in marketing, with a focus on the skincare or consumer healthcare industry.
- Proven track record of successful product launches and brand growth in a competitive market.
- Strong leadership skills with experience managing a team.
- Excellent analytical, communication, and project management skills.
- Ability to work cross-functionally and influence key stakeholders.
What sets this company apart:
Our client is a global leader in the healthcare industry with a strong focus on innovation and quality. They are committed to improving people's lives by offering high-quality products that meet the needs of their consumers. Their inclusive culture fosters collaboration, encourages continuous learning, and provides opportunities for career growth. This is an exciting opportunity to join a company that values its employees and is dedicated to making a positive impact on people's health.
What's next:
Ready to take the next step in your career? Don't miss out on this exciting opportunity!
Apply today by clicking on the link!
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
