Brand Manager - Pet Food
Salary: 150000-200000
Location: Samutsakhon
Keywords: Brand Management, Brand Strategy, Marketing, Product Management, Food Industry, Pet Food, FMCG
An exciting opportunity has arisen for a seasoned Brand Manager in the pet food industry. This role offers the chance to drive brand strategy, oversee marketing execution and ensure the continued growth and success of our product lines. With a competitive salary range of 150,000-200,000 THB, this position is based in Samutsakhon (100% on-site). The successful candidate will play a key role in building brand equity, enhancing consumer engagement and leading integrated marketing campaigns across multiple channels.
- Drive brand strategy and oversee marketing execution
- Play a key role in building brand equity and enhancing consumer engagement
- Lead integrated marketing campaigns across multiple channels
What you'll do:
As a Brand Manager for our pet food line, your primary responsibility will be driving the brand strategy while overseeing the marketing execution. You will be instrumental in ensuring the continued growth and success of our product lines. Your role will involve developing comprehensive brand strategies that build brand equity, increase market share, and maximise consumer engagement. You will also lead the development of short- and long-term marketing plans for product innovation, positioning, and competitive differentiation.
- Develop and execute comprehensive brand strategies to build brand equity, increase market share, and maximise consumer engagement.
- Lead the development and execution of short- and long-term marketing plans for product innovation, positioning and competitive differentiation.
- Monitor and assess marketing trends, consumer insights and competitor activity to inform strategic decisions.
- Manage integrated marketing campaigns (including digital traditional media, PR, events, and influencer partnerships) to promote brand initiatives.
- Collaborate with cross-functional teams (Research and Development and Procurement) to ensure successful execution of campaigns.
- Build brand awareness and propel the company towards its mission and vision.
- Analyse the success of marketing campaigns and create reports.
- Ensure marketing activities are cost-effective and within budget parameters.
- Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
- Conduct customer research and testing to refine products and packaging for optimal market appeal.
What you bring:
As an experienced Brand Manager in the pet food industry, you bring a wealth of knowledge to this role. Your strong background in Brand Management, Marketing or Product Management within the Food industry is essential. You have proven experience in developing integrated marketing strategies across digital, traditional and experimental channels. Your strategic thinking and problem-solving abilities are second to none, and you have a proven track record of successfully managing brand campaigns and driving consumer engagement. You are self-driven with a team work attitude, and your exceptional communication skills enable you to influence teams at all levels.
- Bachelor / Master Degree in Marketing, Business Administration or communication.
- Strong experience in Brand Management, Marketing or Product Management within Food industry at least 15 years.
- Experience in developing and executing integrated marketing strategies across digital, traditional and experimental channels.
- Proven track record of successfully managing brand campaigns and driving consumer engagement.
- Strong strategic thinking and problem-solving abilities.
- Exceptional communication skills with the ability to influence teams at all levels.
- Good English Communication skills.
- Self-driven with a team work attitude.
What sets this company apart:
Our client is a leader in food industry, known for their commitment to quality and innovation. They offer a dynamic and supportive work environment where employees are encouraged to grow and develop professionally. With a strong focus on work-life balance, they provide flexible working opportunities and generous pensions contributions.
What's next:
Ready to take the next step in your career? Apply now!
Apply today by clicking on the link!
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
