Head of Marketing (Health & Wellness Products)

Our client is seeking a dynamic Head of Marketing for their Health & Wellness Products division. This role offers an exciting opportunity to shape the portfolio and marketing strategies that will establish our client as a leader in the Thailand Wellness market. The ideal candidate is a seasoned leader who thrives in a complex, fast-paced environment and brings bold thinking to the table.

What you'll do:

As the Head of Marketing for Health & Wellness Products, you will play a pivotal role in shaping our client's portfolio and marketing strategies. Your leadership skills will be instrumental in managing a high-performing team responsible for developing powerful brands from foundation to execution. You will oversee strategic planning, brand growth plans, channel planning, and manage brand P&Ls. Your ability to leverage data and insights will drive KPI setting, sales elevation, marketing planning, and execution. Your innovative approach will guide the planning and deployment of breakthrough product innovations.

* Develop and implement portfolio and brand strategies for the Health & Wellness Products division
* Manage brand P&Ls, balancing in-year growth with long-term value
* Build a team responsible for end-to-end brand development
* Set marketing planning & communication processes ensuring clear communication with cross-functional partners
* Serve as brand lead for cross-functional planning process, including forecasting and resource allocations
* Leverage data and insights to set KPIs and elevate sales and marketing planning & execution
* Build infrastructure for data capture, analytics, and insights enabling rapid response to market shifts
* Lead planning and deployment of innovation linking back to overall brand strategy and growth plans

What you bring:

* 12+ years of consumer marketing experience in product management (brand marketing)
* Proven track record of building, launching, and expanding emerging brands
* Strong understanding of market research methods and data analysis techniques
* Experience managing brand P&Ls with financial acumen
* Experience in personal healthcare industry is a plus
* Strong communication skills in writing, meeting presentations

What sets this company apart:

Our client is a renowned player in the wellness industry, committed to improving people's lives through their range of health and wellness products. They are known for their innovative approach to product development and their commitment to creating a positive impact on society. They offer an inclusive work environment that values diversity and fosters growth and development.

What's next:

Ready to take the lead in shaping the future of health & wellness marketing? Apply now!
Apply today by clicking on the link. We look forward to receiving your application!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551