Group Product Manager (Beverage, FMCG)
Salary: Competitive and based on experience + Allowance + Bonus + Hybrid working
Location: Bangkok
Key Skills: Product Management, Marketing Strategy, Brand Management, Consumer Research, Sales Targets, Budget Management, Food and beverage, FMCG
An exciting Group Product Manager (x1 vacancy) has arisen. This role is perfect for an individual who thrives in a fast-paced environment and is passionate about analysing market data, aligning marketing strategies with organisational goals, and driving product growth through tailored marketing activities. The successful candidate will be based in the vibrant city of Bangkok and will have the chance to work collaboratively across departments to develop innovative marketing plans.
- Opportunity to lead and manage sales targets and budgets effectively
- Chance to drive product growth through tailored marketing activities
- Role based in the bustling city of Bangkok
What you'll do:
As a Group Product Manager, you will play a pivotal role in shaping the future of our client's beverage portfolio. You will be entrusted with the responsibility of analysing market data, understanding consumer needs, and aligning these insights with the organisation's goals. Your expertise in managing sales targets and budgets will be crucial in driving product growth. You will also have the opportunity to work closely with various departments to develop comprehensive marketing plans that resonate with consumers. This role offers a unique blend of strategic thinking, creativity, and collaboration.
- Analyse market trends and consumer needs to inform strategic decision-making
- Develop annual marketing plans, monitor performance, and continuously improve marketing activities based on performance metrics
- Stimulate marketing activities and coordinate with internal and external departments
- Manage sales targets, profit margins, and marketing budgets for the responsible product group
- Participate in long-term marketing planning by studying consumer needs, market potential, financial feasibility, and sales channels
- Collaborate with research teams to study consumer needs and explore new business opportunities
- Work with various departments to support team goals and collaborate with agencies for integrated marketing activities
What you bring:
The ideal Group Product Manager has extensive FMCG brand management experience, ideally holding a master's degree in Marketing or a related field. You excel in analyzing, planning, and managing marketing activities and possess a deep understanding of content creation and online marketing channels. Proficient in Nielsen IQ tools, you adeptly interpret research data for marketing planning. With strong communication skills and fluency in English, you thrive as a leader in high-pressure environments.
- Master’s degree in Marketing or a related field is required
- At least 5 years’ experience in Brand Management within the FMCG sector
- Proficiency in brand management techniques and strategies
- Expertise in long-term marketing strategy planning
- Ability to analyse, plan, and manage marketing activities effectively
- Understanding of content creation and online marketing channels
- Proficiency in Microsoft Office Suite and Nielsen IQ tools
- Ability to interpret and apply research data for marketing planning
- Strong communication skills with proficiency in English
What sets this company apart:
Our client is a leading player in the Beverage and FMCG industry, known for their commitment to innovation and quality. They offer a dynamic work environment where collaboration and creativity are encouraged. Their employees are given opportunities to grow professionally and personally, with access to various learning resources and development programmes. They believe in fostering a culture of inclusivity, where every voice is heard and valued.
What's next:
Ready to take your career to the next level? Don't miss out on this exciting opportunity!
Apply today by clicking on the link. We can't wait to hear from you!
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
