Head of Marketing (Food Retail)
Salary THB150000 - THB250000 per month + Variable bonus
Location Bangkok ProvinceFULL_TIME
Consultant Koonlarat Jarernsup
Job Ref 1831000/001
Date posted 22 July 2022bangkok marketing/product-brand-marketing 2022-07-22 2022-09-20 retail Bangkok TH THB 150000 250000 250000 MONTH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Head of Marketing (x 1 vacancy) job has just become available at one of the top food retail based in Bangkok. Reporting directly to the COO, this is a role for a marketer who is a leader in their field.
About the Head of Marketing (Food Retail) Role:
As the Head of Marketing (Food Retail) you will drive the category growth by creating new occasions, maximising accessibility and increasing consumption frequency. The salary offered is competitive with variable bonus.
- Develop strong annual marketing/product calendar that resonate with customers and enable brand to achieve budgeted target; regularly review and revise marketing programs and product range/menu to best suit customer & market conditions
- Conceptualise, plan and execute nationwide marketing campaigns to achieve the sales objectives while ensuring an effective ROI
- Develop and drive customer communication strategy and own the execution plan for each trade zone to increase brand penetration working closely with operations team
- Work with operations, digital and agency partners to maximise TOM brand awareness integrating both traditional and digital media to build awareness to brand advocacy
- Regularly monitor sales gap vs target and propose relevant LSM initiatives to close gaps
- Developing and maintaining a system of local competitor movements and global best practices
- Work with e-commerce team to drive adoption of online ordering platforms through online unique value and world class customer experience
- Work with digital marketing team to implement best in class digital marketing programs including CRM personalised marketing, digital rewards, digital couponing, social engagement and brand building via digital media channels
- Leverage social listening tools with proper feedback system to all customers
- Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives
- Maintain good working relationship with all cross functional departments ensuring proper implementation of marketing plans
To succeed in the role of Head of Marketing (Food retail) you will need to have a good experience in trade marketing preferably from Food retail.
- At least Bachelor's degree in Marketing or any related fields
- At least fifteen years' experience in directing and leading sales and marketing team. Prefer food retail
- Experience in managing a marketing team and equipped with excellent organisational and leadership skills
- Strong commercial sense with good understanding digital platforms and media
- Proficiency in English communication and presentation skills
- Strong drive for results
- Innovative and strong people management skills
This company is a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. They share an inspiring organisation culture: driving to unlock the impossibilities. This culture is the foundation in everything.
If you are a highly motivated, extremely organised business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then this Head of Marketing (Food Retail) role is right for you.
Apply today to discuss this opportunity.
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
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