Marketing Manager (International Market)
Salary Attractive Package
Location Bangkok Province
Consultant Phuwadol Sritippho
Date posted 25 April 20181 South Sathorn Road, Thungmahamek Sathorn Bangkok 10120 Robert Walters Thailand
As the Marketing Manager, you will be responsible for the company's marketing research to find the consumer insight and behaviour.
About the Marketing Manager (International Market) Role:
As the Marketing Manager (International Market), you coordinate and collaborate with global brand team to determine the direction and position of branding abroad.
- Brand health check and U&A research
- Formulate branding communication strategy
- Create brand actions, events & brand storytelling to reinforce brand positioning
- Analyse and determine marketing target and marketing position (STP: segmentation, targeting and positioning) for brands and products responsible
- Analysis, design and develop competitive marketing plans for each brands and products
- Determine the retail selling price (RSP) of each product
- Define and plan advertising through appropriate channels & content in each country to maximise return on investment for the company such as TVC, print ads, digital, billboard, radio and etc.
- Execute competitive marketing event and activity plan for each brands and products (nationwide)
- Monitor and control marketing events & activities according to the brand's direction
To succeed in this Marketing Manager (International Market) role, you will need to formulate promotion strategies (pull strategy) and collaborate with trade marketing to determine integrated trade & consumer promotion.
- Bachelor's degree in Business; MBA is appreciated; international experiences are required
- Three to five years experience in sales & marketing
- Fluent in communicating in Thai and English
- High command in Excel, PowerPoint
This company needs no introduction and offers a great working environment. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are driven, determined and want to take the next step in your career, this is the role for you.
Apply now for this great opportunity.