Head of Activation
Salary Attractive Benefits
Location Bangkok Province
Consultant Charlotte Jacobs
Date posted 17 March 20181 South Sathorn Road, Thungmahamek Sathorn Bangkok 10120 Robert Walters Thailand
An exciting Head of Activation job has just become available at a fast growing retail and development company in Thailand.
About the Head of Activation Role:
In this role you will define the overall strategy, marketing activity and budget of the customer programs, sales and promotions.
- Finalise the activation business plan, marketing calendar and initiative prioritisation, including budget required and potential impact of each initiative
- Oversee the management of customer programs to increase the traffic and drive the priority target customers’ conversion
- Ensure smooth execution of sales and promotion campaigns
- Develop sales and promotions guidelines to increase share of wallet
- Develop customer experience and theme designed for each priority target segment to ensure smooth execution
To succeed in the Head of Activation job, you will need to have a good understanding of the retail industry and understanding of marketing to sales.
- Successful, solid experience in a similar role in the retail industry
- Ability to develop overall marketing business strategy and plans
- A global perspective with sensitivity to multiple and diverse cultures
- People management skills
This leading world-class retailer is one of the best in the region. Their focus is always on being the first and creating excellent experiences and meeting the constantly changing demands of their customers. The company is committed to elevating the quality of life of their customers, their communities and the environment and driving the country towards sustainability.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Activation job.
Apply today to discuss this new opportunity.