CRM manager - Beauty & Lifestyle Retail

CRM Manager – Beauty and Lifestyle Retail Salary: Competitive and based on experience Location: Bangkok

What you'll do:

• Develop comprehensive CRM strategies aimed at increasing customer retention, nurturing loyalty, and maximising lifetime value by understanding the unique needs of each segment.
• Design and manage end-to-end customer lifecycle journeys including acquisition initiatives, retention efforts, reactivation plans, and engaging loyalty programmes that resonate with diverse audiences.
• Identify new opportunities for enhancing personalised communication by analysing behavioural data and tailoring targeted campaigns that speak directly to individual preferences.
• Analyse customer data sets and purchasing behaviours to generate actionable insights that inform business decisions and support continuous improvement in engagement tactics.
• Segment the customer database effectively to enable precise targeting for data-driven marketing campaigns across multiple channels.
• Monitor key CRM performance metrics regularly to assess campaign effectiveness and optimise engagement strategies for better results.
• Plan, execute, and oversee CRM campaigns utilising email, SMS, and other digital channels while ensuring consistency in messaging and brand voice.
• Manage marketing automation tools as well as customer database platforms to streamline processes and improve operational efficiency within the team.
• Collaborate closely with marketing, digital teams, retail staff, and spa operations to ensure seamless execution of campaigns and consistent customer experiences across all touchpoints.
• Design exclusive loyalty programmes that offer unique benefits and develop special engagement initiatives specifically for high-value customers who contribute significantly to the brand.

What you bring:

• 5+ years of proven experience in CRM management or similar roles focused on loyalty programmes or customer engagement within premium sectors such as luxury retail, beauty, wellness or hospitality brands.
• Demonstrated ability to analyse large volumes of customer data using advanced analytical techniques to extract actionable insights that inform strategic decisions.
• Hands-on experience working with leading CRM platforms as well as marketing automation tools for campaign management across various digital channels.
• Exceptional communication skills in both Thai and English which enable you to connect effectively with internal teams as well as external stakeholders.
• A collaborative approach that allows you to work seamlessly alongside marketing professionals, digital experts, retail staff members, spa operators, and e-commerce specialists.
• A deep understanding of how personalised communication can enhance brand affinity coupled with a passion for creating memorable experiences for customers at every stage of their journey.
• Experience designing exclusive loyalty programmes or VIP initiatives that reward high-value clients with unique benefits tailored specifically for them.
• Ability to monitor key performance indicators (KPIs) related to CRM activities while continuously optimising strategies based on real-time feedback from data analytics.
• Familiarity with segmentation techniques used for targeting specific audience groups within large databases so as to maximise campaign relevance.
• A genuine enthusiasm for staying up-to-date on emerging trends within the beauty industry as well as broader lifestyle sectors.

What sets this company apart:

This employer stands out as a leader within Thailand’s vibrant beauty and lifestyle market by prioritising exceptional service standards alongside innovative approaches to customer engagement. Employees enjoy flexible working arrangements designed around work-life balance needs plus access to generous training resources supporting ongoing professional development. The company culture values inclusivity—welcoming individuals from under-represented backgrounds—and encourages open collaboration between departments such as retail operations, spa services, digital marketing teams, ensuring everyone’s voice is heard. With a reputation built on trustworthiness combined with forward-thinking leadership practices rooted in empathy rather than hierarchy or competition alone—this is an environment where your contributions truly matter. Here you’ll find not only career advancement but also genuine camaraderie among colleagues who share your enthusiasm for making every client interaction special.

What's next:

If you are ready to take your career further by shaping unforgettable customer journeys within one of Bangkok’s most respected beauty retailers—this is your chance!

Apply today by clicking on the link provided; we look forward to discovering how your talents can help redefine excellence in customer relationship management.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551