Marketing Insights Manager

An exciting Market Insight Manager (x1 vacancy) job has arisen in a leading FMCG in Bangkok.

About the Market Insight Manager Role:

As the Market Insight Manager, you will responsible for new product initiative by working with cross functional team to ensure timely launch of new products. You can enjoy bonus and other benefits for this role.

Key Responsibilities:

• Bring and keep people front & centre in the innovation process
• Directly drive horizon 1 and strategic hub based innovation initiatives
• Mine trends/ understand and use predictive analytics to inform innovation / social listening to inform innovation
• Help develop people driven and feasible concepts, prototypes, visualisations etc
• Continuously improve agile methodologies to help optimise innovation for market success
• work collaboratively to ensure delivery through the CIC team, IBE and agency teams in the hubs/ on ground
• Update tech and other platforms that help in agility and development and sharing of meta learning
• Audience planning and social activation: (Support Division Insights) build independent capability over the next one year
• Set up data and information tools/ agency relationship in the local market
• Work with social agency to identify audiences and with wavemaker to build activation plan
• Build social activation programs that lead conversation to commerce

To succeed in the Market Insight Manager, you will need to have an ability to work effectively and co-operative with marketing and internal stakeholder.

Key Requirements:

• Bachelor’s degree in related field. Master’s degree is a plus
• Any social/Comms/ PR degree is a value add
• At least six - seven years relevant experience consisting of basic grounding in a research/ insights agency - at least two to three years
• Additional experience in any of these areas:
• Must have - CMI (client side) for innovation/ mining trends/ NPD insights. Strategy / innovation consultancy in an Advertising Agency, Innovation Agency (eg: Ogilvy Consultancy/ Strategy talent that has done conception/ new product development projects for the clients/ trends agency/ NPD consulting)
• Has worked in a social listening/ research/ media intelligence company - has been involved in digital strategy Market, brands insights based on social media and web. Has experience in social/ audience planning identification and activation (eg: have worked in the past in agencies like- we are social)
• Has experience working in PR/ Influencer management company with experience identifying influencers and activating influencers

This leading FMCG company has an outstanding international reputation in its niche markets. The business succeeds on the speed of innovation and there are great opportunities to progress in the dynamic company.

If you have a successful track record of market research experience and enjoy working with team environment, you can take your career forward with this exciting Market Insight Manager job.

Apply today.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551