Regional Marketing Director - Education

Regional Marketing Director – Education Salary: Competitive and based on experience Location: Bangkok, (Regional role with travel across Asia Pacific)

What you'll do:

As Regional Marketing Director – Education, you will immerse yourself in a diverse portfolio of university partners throughout the Asia Pacific region. Your day-to-day activities will involve building collaborative relationships with senior university leadership teams—presidents, provosts, chief marketing officers—and guiding them through complex strategic decisions that shape their institution’s future. You will facilitate strategic planning sessions designed to uncover new market opportunities while ensuring each institution’s unique strengths are reflected in their brand positioning. By leveraging your deep understanding of multi-channel marketing strategies—including digital campaigns, social media engagement, school partnerships, B2B initiatives—you will help universities reach new audiences locally and internationally. Your role extends beyond advisory; you will actively mentor senior marketers within partner institutions to foster talent development and ensure sustainable organisational growth. Through regular knowledge exchange forums and best practice sharing sessions across your network of partners, you will contribute to a culture of continuous improvement. Frequent travel across the region ensures you remain connected with stakeholders on the ground while enjoying flexibility in your work location.

• Serve as a trusted strategic advisor to university presidents, provosts, and marketing leaders across Asia Pacific, supporting them in developing and executing comprehensive institutional marketing strategies.
• Participate in joint planning sessions with prospective and existing partner institutions to evaluate growth opportunities and assess their readiness for enhanced marketing initiatives.
• Provide expert guidance on multi-channel marketing approaches including digital platforms, social media engagement, school partnerships, B2B channels, and lead generation aligned with institutional priorities.
• Assess current marketing capabilities within partner universities and identify actionable recommendations to improve effectiveness, scalability, and alignment with long-term goals.
• Lead advisory processes for product and programme development by identifying market opportunities and supporting the creation of new academic offerings informed by student needs.
• Advise on differentiated brand positioning strategies that resonate with both domestic and international student audiences while safeguarding brand integrity.
• Guide universities in defining target student segments and personas for domestic recruitment, international outreach, and emerging markets.
• Support the development of robust go-to-market strategies for academic programmes and institutional offerings that drive enrolment growth.
• Facilitate knowledge sharing among partner universities by promoting best practices in campaign planning, brand management, student recruitment strategy, and adoption of marketing technology.
• Mentor senior marketing leaders within partner institutions to enhance leadership capability while participating in key hiring decisions for future-state marketing organisations.

What you bring:

Your extensive background as a Regional Marketing Director – Education equips you with the proven experience needed to excel in this multifaceted role. You bring not only formal qualifications but also substantial hands-on expertise managing large-scale marketing operations within complex organisations. Your interpersonal sensitivity allows you to connect authentically with stakeholders from various cultural contexts while fostering an inclusive environment built on mutual respect. You have demonstrated success mentoring high-potential talent within your teams—nurturing their growth through supportive guidance rather than directive oversight. Your analytical mindset enables you to translate intricate institutional objectives into actionable plans that deliver measurable results. With fluency in English (and ideally additional regional languages), you navigate cross-border collaborations smoothly while adapting communication styles as needed. Experience gained from higher education settings—especially those involving student recruitment or international branding—positions you as an invaluable resource for partner universities seeking transformation. Above all else, your commitment to knowledge sharing ensures that every interaction leaves colleagues better equipped for future challenges.

• Bachelor’s degree required; Master’s degree or MBA strongly preferred for advanced strategic insight.
• Minimum 15 years’ experience in marketing with significant leadership responsibilities demonstrating your ability to guide large-scale initiatives.
• Proven track record developing and executing multi-channel marketing strategies across both digital platforms (such as social media) and traditional channels.
• Experience designing effective marketing organisations including capability development programmes and mentoring senior talent within complex environments.
• Exceptional stakeholder management skills enabling you to build trust with senior leaders from diverse cultural backgrounds.
• Strong project management abilities allowing you to oversee multiple concurrent initiatives without compromising quality or timelines.
• Excellent communication and presentation skills essential for influencing executive-level decision makers across varied settings.
• Fluency in English is required; additional regional language capabilities such as Thai, Bahasa Indonesia or Vietnamese are advantageous for cross-cultural engagement.
• Experience in higher education marketing—particularly student recruitment or international education—is highly desirable for immediate impact.
• Familiarity with emerging trends such as LLMs or other innovative strategies enhances your ability to provide forward-thinking advice.

What sets this company apart:

This organisation stands out as a global leader dedicated to advancing excellence in higher education through collaborative partnerships that span continents. By joining this networked team of experts—including close collaboration with world-renowned institutions—you gain access to unparalleled resources designed for professional enrichment. The company fosters an environment where knowledge sharing is celebrated; best practices are exchanged freely among peers who value communal achievement over individual accolades. Flexible working arrangements empower you to balance professional commitments with personal wellbeing while frequent travel keeps your work engaging and varied. The organisation’s commitment to diversity ensures voices from under-represented backgrounds are heard at every level—creating an inclusive culture where everyone can thrive together. As part of this supportive community focused on collective progress rather than competition or hierarchy, you’ll find ample opportunities for ongoing learning through training programmes tailored specifically for senior marketers like yourself. Here your contributions matter—not just within one institution but across an entire region shaping tomorrow’s educational landscape.

What's next:

If you are ready to make a lasting impact on higher education across Asia Pacific while growing alongside some of the most knowledgeable professionals in the field, we encourage you to take the next step today!

Apply today by clicking on the link provided—your journey towards shaping the future of education begins here.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551