Keywords: Marketing Strategy, Product Innovation, Brand Management, New Product Development
Our client is seeking a seasoned Chief Marketing Officer (CMO) with a strong background in the fast-moving consumer goods (FMCG) industry. This role offers an exciting opportunity to lead and shape the marketing strategy, drive product innovation, and identify market opportunities. The successful candidate will have a proven track record in brand management and new product development, coupled with exceptional people management skills. This is a unique chance to contribute to a dynamic and forward-thinking organisation that values collaboration, commitment, and empathy.
- Lead and shape the marketing strategy within the FMCG sector
- Drive product innovation and identify market opportunities
- Demonstrate exceptional brand management and new product development skills
What you'll do:
As the Chief Marketing Officer, you will be at the helm of our client's marketing ventures. This primarily involves developing and implementing strategies to strengthen the market presence and help us achieve our business goals. You'll be working closely with different teams, generating new ideas for promotional events, and ensuring brand consistency. Your creativity and analytical mindset will drive our performance in this fast-paced environment.
- Developing and implementing comprehensive marketing strategies to create awareness of the company's business activities
- Supervising the department and providing guidance and feedback to other marketing professionals
- Producing ideas for promotional events or activities and organising them efficiently
- Monitoring progress and submitting performance reports
- Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Control budgets and allocate resources amongst projects as needed
What you bring:
The ideal candidate brings over 25 years of experience in marketing, brand management, and new product development from the FMCG industry. You are known for your strategic thinking, ability to identify market opportunities, and your knack for leading teams towards success. Your extensive people management experiences have equipped you with the skills necessary to nurture talent, foster a positive work environment, and ensure high levels of collaboration within your team.
- Proven experience as chief marketing officer or similar role within the FMCG industry
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
- Understanding of different business disciplines (IT, finance etc.)
- Proficient in MS Office and business software (e.g. CRM)
- A leader with both creative and analytical capabilities
What sets this company apart:
Our client is a leading player in the FMCG industry, known for their commitment to innovation and quality. They offer a dynamic and inclusive work environment that fosters creativity and encourages professional growth. This is an organisation that truly values its people, offering opportunities for learning and development, along with a culture that promotes work-life balance.
What's next:
Ready to take your career to new heights? Don't miss this exciting opportunity!
Apply today by clicking on the link. We can't wait to hear from you!
Due to the high volume of applications, our team will only be in touch if your application is shortlisted.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551
