Head of Strategic Marketing and Planning
Consultant Natiya Saul
Date posted 26 March 20181 South Sathorn Road, Thungmahamek Sathorn Bangkok 10120 Robert Walters Thailand
An exciting Head of Strategic Marketing and Planning job has just become available at one of the most respected leading shopping malls in Thailand. Reporting directly to the Chief Marketing Officer, this is a role for a marketer who is a leader in their field.
About the Head of Strategic Marketing and Planning Role:
In this business critical role you will lead the development of the overall marketing strategy, annual business plan and budget in line with overall strategy to drive traffic and sales conversion.
- Support the Head of Group Marketing to prepare the 1-year marketing strategy, marketing activity calendar and budget plan for all sub-functions within the marketing function
- Prepare analysis on potential impact of marketing initiatives to support the Head of Group Marketing to define target of marketing function
- Review and compile performance of all sub-functions and provide recommendations for course correction to Chief Customer Officer
- Collaborate with Head of MBI and Head of Data Analytics to understand company's priority target segments’ trends, behaviour and preferences
- Prepare reports for the Head of Group Marketing on the analysis of key channel and message effectiveness to reach each priority target segment
- Collaborate with Head of MBI, Head of Data Analytics and Head of IT to define strategy and channels to collect the customer data
- Prepare reports on key CRM initiatives to increase SPW’s capability to collect and store customer data, budget required, implementation timeline and potential impact of each initiative
- Provide guidelines for the team to develop marketing campaign concept that effectively engages each priority target segment
- Define KPIs and assess performance of team leaders in the ‘strategic marketing and planning’ sub-function Collaborate with HR to develop capability gaps of team members and provide training support
- Coach individual on leadership skills
To succeed in this role, you will need to develop and retain talents in the ‘strategic marketing and planning’ subfunction to groom next-generation leadership for business.
- Successful, solid experience in shopping mall business
- Ability to develop overall business strategy and plans
- Excellent interpersonal, written and presentation skills
- A global perspective, with sensitivity to multiple and diverse cultures
- The intellectual rigour and insight to be credible with a highly intelligent and experienced group of partners
- Strong English communication skills
- Strong sales-driven mindset through the marketing strategy
This company needs no introduction and offers a great working environment. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Strategic Marketing and Planning role.
Apply today to discuss this new opportunity.