E-Commerce Lead – FMCG

Keywords: E-Commerce, FMCG, Direct to Consumer, Shop in Shop, Shopee, Lazada, TikTok, Strategy, Bangkok

E-Commerce Lead – FMCG

Salary: THB 200,000–250,000 per month
Location: Bangkok

An exciting opportunity has arisen for an experienced E-Commerce Lead to join a leading FMCG organisation in Bangkok. This role offers the chance to take ownership of official online store operations across major platforms including Shopee, Lazada, and TikTok, while driving a robust direct-to-consumer (D2C) strategy to accelerate growth and brand presence.

You will play a key role in shaping the company’s digital commerce direction, working closely with cross-functional teams to deliver strong commercial results and exceptional customer experiences.

What you’ll do

• Manage end-to-end operations of official stores across key e-commerce platforms.

• Develop and execute D2C strategies aligned with overall business objectives.

• Collaborate with marketing, sales, logistics, and customer service teams to ensure seamless execution.

• Monitor KPIs, analyse performance data, and optimise commercial outcomes.

• Oversee product listings, pricing, promotions, and inventory management.

• Build strong relationships with platform partners and external stakeholders.

What you bring

• Proven experience managing official stores or shop-in-shop models within FMCG.

• Strong background in D2C strategy execution across platforms such as Shopee, Lazada, or TikTok Shop.

• Solid analytical skills with the ability to translate data into actionable insights.

• Excellent stakeholder management and cross-functional collaboration skills.

• Good understanding of digital marketing and inventory management in e-commerce.

What sets this company apart

This organisation offers a supportive and collaborative culture, flexible working arrangements, and a strong focus on professional development. You’ll have the opportunity to make a visible impact within a forward-thinking FMCG business that values innovation and growth.

What’s next

Apply now to take the next step in your e-commerce leadership career.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551