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Head of Digital Marketing and E-Commerce (FMCG)

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Keywords: Digital Marketing, E-Commerce, Social Media, Brand Positioning, FMCG, Team leader, Sales Driven


An exciting opportunity for (1 x vacancy) has become available at a Thai leading company in FMCG sector, based in Bangkok. Reporting directly to Head of Marketing and Chief Executive officer, this role is a This role offers an exciting opportunity to spearhead the E commerce and digital marketing strategy for a leading company in the FMCG sector.

What you'll do:

As the Head of Digital Marketing and E-Commerce, you will play a pivotal role in shaping our client's online presence. You will develop and implement a comprehensive digital marketing strategy that drives growth and enhances brand visibility. Your responsibilities will include managing all e-commerce activities across various platforms such as Facebook, TikTok, Lazada, Prue player, and Web.com. Additionally, you will lead social media campaigns and content creation, ensuring that brand positioning is consistently coordinated with the marketing team. Monitoring performance metrics to drive improvements will also fall under your purview. In this leadership role, your ability to inspire your team to achieve set objectives will be paramount.

  • Develop and implement a comprehensive digital marketing strategy
  • Manage all e-commerce activities across various platforms
  • Lead social media campaigns and content creation
  • Coordinate with the marketing team for consistent brand positioning
  • Monitor and analyse performance metrics to drive improvements
  • Lead and inspire a team to achieve set objectives

What you bring:

The ideal candidate for the Head of Digital Marketing and E-Commerce role brings a wealth of experience in digital marketing and e-commerce. You have proven expertise in various e-commerce platforms such as Facebook, TikTok, Lazada, Prue player, and Web.com. Your strong understanding of social media strategies coupled with your ability to create engaging content sets you apart. Experience in brand positioning within the marketing field is essential for this role. Furthermore, your strong analytical skills enable you to make data-driven decisions that drive growth.

  • Proven experience in digital marketing and e-commerce
  • Expertise in various e-commerce platforms
  • Strong understanding of social media strategies
  • Ability to create engaging content for social media
  • Experience in brand positioning within the marketing field
  • Strong analytical skills with a focus on data-driven decision making

What sets this company apart:

Our client is a leading company in the FMCG sector known for its commitment to innovation and excellence. They offer an inclusive work environment that values diversity and fosters growth. Their employees enjoy flexible working opportunities, generous pensions contributions, and numerous training opportunities. This is a fantastic opportunity to join a company that is committed to your professional development and offers a clear path for career progression.

What's next:

Ready to take the next step in your career? Apply now!

Apply today by clicking on the link. We look forward to receiving your application!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: FULL_TIME

Specialism: Marketing

Focus: E-Commerce

Industry: FMCG

Salary: THB100000 - THB120000 per annum

Workplace Type: On-site

Experience Level: Director

Location: Bangkok Province

Job Reference: 0NZIZY-106E5E29

Date posted: 13 January 2025

Consultant: Kamonwan Khuensuwan

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