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Assistant Brand Manager (E-Commerce)

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Our client is seeking an Assistant Brand Manager to bridge the gap between brand management, digital marketing, and e-commerce.

This role will be responsible for managing the marketing budget, identifying customer personas, establishing brand positioning, and mapping out the customer journey. The successful candidate will have a strong understanding of platforms such as TikTok, Lazada, Shopee, and Brand.com. Reporting to the Senior Brand Manager, you will work closely with the e-commerce, data analytics, CRM, and regional teams.


* Bridge the gap between brand management, digital marketing, and e-commerce
* Manage marketing budget and identify customer personas
* Work with various teams including e-commerce, data analytics, CRM, and regional


What you'll do:


As an Assistant Brand Manager, your role will be pivotal in bridging the gap between brand management, digital marketing, and e-commerce. You will be entrusted with the responsibility of managing the marketing budget while also identifying customer personas to create targeted marketing strategies. Your understanding of brand positioning will play a crucial role in aligning all activities with the company's objectives. Furthermore, your knowledge of platforms like TikTok, Lazada, Shopee, and Brand.com will be instrumental in reaching our target audience effectively.


* Manage and allocate the marketing budget effectively
* Identify and understand customer personas for targeted marketing strategies
* Establish brand positioning in line with company objectives
* Map out the customer journey to enhance user experience
* Utilise platforms such as TikTok, Lazada, Shopee, and Brand.com for marketing purposes
* Collaborate with e-commerce, data analytics, CRM, and regional teams to achieve goals


What you bring:


The ideal candidate for this Assistant Brand Manager position brings strong e-commerce and marketing experience. Your ability to manage budgets effectively will ensure that resources are utilised optimally. Your understanding of customer personas will enable you to create targeted strategies that resonate with our audience. Your knowledge of brand positioning techniques will help align all activities with our company's objectives. Lastly, your familiarity with platforms like TikTok, Lazada, Shopee, and Brand.com will allow us to reach our target audience effectively.


* Strong e-commerce and marketing experience is essential
* Ability to manage budgets effectively
* Understanding of customer personas and ability to create targeted strategies
* Knowledge of brand positioning techniques
* Experience with platforms such as TikTok, Lazada, Shopee, and Brand.com
* Ability to collaborate effectively with various teams


What sets this company apart:


Our client is a global luxury brand known for its international culture. They pride themselves on their commitment to diversity and inclusivity, providing a supportive and collaborative work environment. They offer flexible working opportunities and generous pensions contributions, making them an employer of choice for many professionals in the industry.

What's next:


Ready to take the next step in your career? Apply now!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: FULL_TIME

Specialism: Marketing

Focus: E-Commerce

Industry: Sales

Salary: THB70000 - THB80000 per month

Workplace Type: Hybrid

Experience Level: Associate

Language: English - Professional Working

Location: Bangkok

Job Reference: FT7G8V-3B5EA5CE

Date posted: 18 October 2024

Consultant: Suvison Satangkul

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