Digital Marketing Communication Director

An exciting Digital Marketing Communication Director (x 1 vacancy) job has just become available at one of the growing retail lifestyle brand based in Bangkok. Reporting directly to the General Manager this is a role for a Marketing Manager who is a leader in their field.

Digital Marketing Communication Director

Salary: Competitive and based on experience

Location: Bangkok

Keywords: brand identity, marketing communications, digital platforms, cross-functional collaboration, cost-effectiveness, content editing, promotional materials, product development, business opportunities

A leading organisation in Bangkok is seeking a Digital Marketing Communication Director to champion the growth and visibility of their brand across all communication channels. This is an exceptional opportunity for you to shape the strategic direction of marketing communications, ensuring that every campaign resonates with target audiences and potential customers. The role offers the chance to work at the heart of a thriving business, where your expertise in digital marketing will be valued and your ideas will help drive new business opportunities.

• Shape the future of brand identity and visibility by leading all communication strategies across multiple channels, ensuring that every message reaches and resonates with both current and potential customers.
• Take ownership of category projects, implementing innovative directions for brands and marketing communications that align with organisational goals and drive measurable results.
• Enjoy a collaborative workplace where you will coordinate with product development teams and relevant functions to unlock new business opportunities while managing budgets for cost-effective marketing activities.

What you'll do:

As Digital Marketing Communication Director, you will play a pivotal role in shaping how the organisation’s brand is perceived by its audience. Your day-to-day responsibilities will involve developing robust strategies that elevate brand identity across multiple platforms while ensuring that every piece of communication aligns with broader business objectives. You will be entrusted with overseeing all aspects of marketing activity—from planning through execution—while maintaining strict control over budgets to maximise cost-effectiveness. By coordinating closely with product development teams, you’ll help identify new avenues for growth and innovation.

• Develop and execute comprehensive strategies to build strong brand identity and increase visibility across all communication channels, ensuring alignment with organisational objectives.
• Implement effective directions for brands and marketing communications as the category project owner, driving achievement of product category goals through thoughtful planning.
• Plan, manage, execute, control, and track results of all marketing activities to communicate effectively with target audiences via various touchpoints and media platforms.
• Oversee budget management and operating costs for all marketing activities including advertising campaigns and promotional items, maintaining cost-effectiveness throughout.
• Edit and proofread written pieces of brand content to ensure clarity, consistency, and alignment with brand guidelines before publication on online and offline channels.
• Approve design concepts for brand promotional materials, collaborating with creative teams to deliver compelling assets across diverse media outlets.
• Coordinate closely with product development teams and other relevant functions to manage brands efficiently while identifying new business and marketing opportunities.
• Monitor performance metrics for all campaigns, providing actionable insights to optimise future marketing initiatives.
• Foster cross-functional collaboration within internal teams to ensure seamless execution of integrated marketing plans.
• Stay updated on industry trends in digital marketing communication to continuously enhance strategy effectiveness.

What you bring:

To excel as Digital Marketing Communication Director, your background should reflect substantial experience in steering digital marketing efforts within start-up or rapidly expanding brands. Your familiarity with fashion, beauty, or lifestyle retail environments will enable you to understand consumer behaviour specific to these markets.

• Demonstrated experience working within start-up environments or growing brands, ideally bringing 5-7 years of hands-on expertise in digital marketing communication.
• Proven background in fashion, beauty, or lifestyle retail sectors, showcasing an understanding of market dynamics unique to these industries.
• Comprehensive knowledge of digital marketing communication across platforms including social media, web content, email campaigns, and influencer partnerships.
• Analytical mindset capable of tracking campaign performance metrics and translating data into actionable insights for continuous improvement.
• Excellent interpersonal skills enabling you to foster positive relationships within internal teams as well as external partners.
• Up-to-date awareness of industry trends in digital marketing communication allowing you to adapt strategies proactively.

What sets this company apart:

This organisation stands out due to its commitment to nurturing talent within an inclusive environment where collaboration is highly valued. Employees benefit from supportive leadership focused on personal growth as well as professional development through ongoing training opportunities.

What's next:

If you are ready to take your expertise in digital marketing communication to new heights within a vibrant organisation committed to growth and collaboration—this is your moment!

Apply today by clicking on the link provided; seize this opportunity to join an inspiring team dedicated to building lasting brand success.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551