Digital Marketing and CRM Manager - Education

An exciting opportunity has opened up for a Digital Marketing and CRM Manager - Education. If you're looking to advance your career in a positive and supportive work environment, don’t miss this opportunity!

Digital Marketing and CRM Manager - Education

Salary: 90,0000-120,000 THB

Location: Bangkok

Keywords: collaborative, commercially minded, lead generation, nurturing, conversion improvement, analytical, performance-oriented, strategy, execution, Salesforce, marketing automation

A leading education provider in Bangkok is seeking a Digital Marketing and Customer Relationship Management Manager to spearhead their digital performance marketing and CRM initiatives. This role offers an exciting opportunity for you to make a significant impact by driving lead generation, nurturing prospects, and improving conversion rates within a supportive and collaborative environment. With a generous salary range of 90,000–120,000 THB per month, this position is ideal for someone who thrives on both strategic planning and hands-on execution. You will be joining a team that values your analytical mindset, commercial acumen, and commitment to delivering measurable results. The organisation is committed to fostering professional growth through ongoing training opportunities and encourages flexible working arrangements to support your work-life balance.

• Generous salary package between 90,000–120,000 THB per month with additional benefits tailored to your needs.
• Opportunity to lead digital marketing and CRM strategies in the education sector, focusing on impactful lead generation and conversion improvement.
• Supportive workplace culture that prioritises collaboration, professional development, and flexible working options for all employees.

What you'll do:

As the Digital Marketing and Customer Relationship Management Manager based in Bangkok, you will play a pivotal role in shaping the organisation’s approach to digital performance marketing. Your day-to-day responsibilities will involve designing innovative strategies that attract prospective students while nurturing relationships through personalised communications. By leveraging your expertise in CRM platforms like Salesforce, you will ensure every interaction is meaningful and contributes towards improved conversion rates. Success in this role requires you to collaborate effectively with various departments, manage multiple projects simultaneously, and continuously seek ways to refine processes for greater efficiency. You will also have the opportunity to mentor colleagues, share knowledge across teams, and contribute directly to the growth of the business by identifying new avenues for engagement. Your ability to analyse data accurately will be crucial in making informed decisions that drive measurable outcomes.

• Develop and implement comprehensive digital marketing strategies aimed at increasing lead generation across multiple channels including paid media, social platforms, email campaigns, and organic search.
• Design and execute customer relationship management initiatives using Salesforce or similar marketing automation platforms to nurture leads throughout the sales funnel.
• Monitor, analyse, and report on campaign performance metrics to optimise conversion rates and maximise return on investment.
• Collaborate closely with cross-functional teams such as admissions, sales, content creators, and IT to ensure seamless integration of marketing efforts.
• Manage the end-to-end process of digital campaigns from ideation through execution, ensuring timely delivery and alignment with organisational goals.
• Identify new opportunities for growth by staying abreast of industry trends in digital marketing and CRM technologies relevant to the education sector.
• Oversee the segmentation of audiences for targeted communications that enhance engagement and drive higher conversion rates.
• Maintain data integrity within CRM systems by regularly auditing records and implementing best practices for data management.
• Provide guidance and mentorship to junior team members involved in digital marketing or CRM activities.
• Work with external agencies or vendors when necessary to supplement internal resources or expand campaign reach.

What you bring:

To excel as a Digital Marketing and CRM Manager, you will bring a wealth of experience in both strategy formulation and tactical execution. Your background should include successful management of digital campaigns designed specifically for lead generation as well as nurturing prospects through sophisticated CRM workflows. You are comfortable working with advanced platforms such as Salesforce or other automation tools, allowing you to streamline communications efficiently. Your interpersonal skills enable you to build strong connections across departments while fostering a culture of teamwork. Attention to detail is paramount as you juggle multiple projects; your analytical abilities ensure every decision is backed by robust data analysis. You are passionate about sharing knowledge—whether mentoring junior colleagues or contributing ideas during team meetings—and you remain committed to personal growth by staying informed about emerging technologies. Fluency in English is required due to the international nature of the organisation’s clientele; additional language skills are welcomed.

• Proven experience in developing and executing digital marketing strategies focused on lead generation within a commercial setting.
• Strong understanding of customer relationship management principles with hands-on experience using Salesforce or comparable marketing automation platforms.
• Exceptional analytical skills enabling you to interpret campaign data and translate insights into actionable improvements.
• Ability to collaborate effectively with cross-functional teams while maintaining clear communication across all levels of the organisation.
• Experience managing multiple projects simultaneously with attention to detail and adherence to deadlines.
• Knowledge of audience segmentation techniques for targeted messaging that enhances engagement rates.
• Familiarity with reporting tools for tracking key performance indicators related to digital campaigns and CRM activities.
• Demonstrated commitment to continuous learning by keeping up-to-date with industry trends in digital marketing technology.
• Capacity for mentoring junior staff members or supporting team development initiatives within a collaborative environment.
• Fluency in English and Thai (spoken and written) is essential

What's next:

If you are ready to take your career in digital marketing and CRM management to new heights within the education sector, this is your chance!

Apply today by clicking on the link provided below—don’t miss out on this exciting opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551