Digital Marketing & Content Specialist - Mobile Application

An exciting Digital Marketing & Content Creation Specialist - Mobile Application (x 1 vacancy) job has just become available at one of the growing mobile lifestyle application based in Bangkok. Reporting directly to the Head of Marketing this is a role for a Digital marketing, content specialist who is a leader in their field.

Digital Marketing and Content Creation Specialist – Mobile Application

Salary: Competitive and based on experience

Location: Bangkok

Keywords: collaborative, inclusive, enthusiastic, flexible working opportunities, supportive leadership, training opportunities, dependable, knowledgeable

A leading mobile application company in Bangkok is on the lookout for a Digital Marketing and Content Creation Specialist to join their lively, forward-thinking team! This is an exhilarating opportunity for someone who loves working together, thrives on creativity, and wants to make a genuine difference in the digital world. You’ll be at the centre of shaping innovative marketing strategies and crafting captivating content that truly connects with Gen Z audiences across Thailand.

• Become part of a collaborative environment where your ideas are celebrated and you can make a real impact on brand growth through imaginative marketing campaigns.
• Enjoy flexible working opportunities, supportive leadership, and access to training programmes designed to help you reach new heights in your professional journey.
• Work closely with cross-functional teams to deliver powerful content tailored for Gen Z audiences, using the latest trends in social media and digital engagement to spark excitement.

What you'll do:

As a Digital Marketing and Content Creation Specialist – Mobile Application based in Bangkok, you’ll be right at the heart of the company’s mission to connect with Gen Z users through bold digital campaigns. Your daily work will involve crafting strategic marketing plans that drive user growth while producing visually stunning content tailored for Thai audiences. You’ll collaborate closely with product managers, operations staff, influencers, KOLs, and external agencies to deliver campaigns that ignite engagement and build lasting brand loyalty.

• Design and launch integrated marketing campaigns that drive user acquisition, retention, and engagement for the mobile application while sparking excitement among users.
• Plan and execute vibrant social media strategies across platforms like TikTok, Instagram, Facebook, ensuring all content is culturally relevant and irresistible to local audiences.
• Build strong relationships with influencers and key opinion leaders (KOLs) to amplify brand presence and foster deeper connections within target communities.
• Dive into data-driven insights to continually enhance marketing strategies and measure campaign success for maximum impact.
• Independently produce eye-catching videos, images, and other visual assets that bring marketing initiatives and advertising efforts to life.
• Juggle multiple campaigns at once while keeping everything organised and polished down to the smallest detail.
• Work hand-in-hand with external agencies to ensure everyone’s on the same page regarding campaign goals and execution timelines.
• Stay ahead of local social media trends so every piece of content remains fresh, relevant, and highly engaging for Gen Z audiences.
• Support cross-functional collaboration by sharing valuable insights and feedback with internal teams to fuel continuous improvement.

What you bring:

To thrive as a Digital Marketing and Content Creation Specialist – Mobile Application in this vibrant organisation, you’ll bring proven expertise in digital marketing strategy along with hands-on experience producing engaging visual content. Your background should include successful work within mobile app environments—ideally those targeting social or entertainment sectors—where you’ve shown how to connect with Gen Z users through culturally relevant campaigns. Your interpersonal skills will help you collaborate seamlessly across departments while building relationships with influencers and external partners.

• At least 3-4 years of hands-on experience in marketing roles focused on digital marketing, social media management, or content creation within fast-moving environments where teamwork is key.
• Proven success working in mobile app companies—especially those centred around social or entertainment applications—is highly desirable for making an immediate impact.
• Demonstrated ability to independently produce videos, images, and other visual assets that stand out across diverse marketing channels.
• Deep understanding of local social media trends in Thailand paired with the talent to craft content that genuinely resonates with Gen Z audiences.
• Exceptional organisational skills enabling you to manage multiple concurrent campaigns smoothly without missing a beat or deadline.

What sets this company apart:

This organisation shines as one of Bangkok’s most respected mobile application companies dedicated to nurturing an inclusive workplace culture where every team member feels valued. Employees enjoy flexible working arrangements that promote work-life balance alongside generous training opportunities designed to help you grow at every stage of your career. The leadership team is known for its approachable style—offering guidance while encouraging creative freedom so individuals can flourish.

What's next:

If you’re ready to energise your digital marketing career by joining a supportive team where your creativity truly matters—and where every day brings something new—we invite you to apply now!

Apply today by clicking on the link provided – don’t miss out on this fantastic opportunity!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551