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Digital Marketing Manager (Consumer Electronics)

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Our client is seeking a passionate and experienced Digital Marketing Manager to join their dynamic team. This role offers an exciting opportunity to drive growth by developing media and channel strategies for each line of business.

What you'll do:

As a Digital Marketing Manager, your primary responsibility will be driving our client's growth by developing effective media and channel strategies. You'll work closely with various stakeholders to translate consumer insights and business objectives into actionable communication strategies. Your role will involve leading the planning of integrated campaign plans across all businesses and media channels, ensuring they are adapted and localised for the market. You'll also execute campaigns end-to-end across all digital media channels, including Social Media, Influencer, Display, CRM, PR, and SEO management. Additionally, you'll measure and report on the performance of all digital metrics, assessing them against business & marketing KPI’s.

  • Develop media and channel strategy in Thailand for each line of business.
  • Translate consumer insights and business objectives into actionable communication strategies and ecosystem.
  • Collaborate with media, creative & content peers to develop impactful activation.
  • Lead planning of integrated campaign plans on all businesses and media channels.
  • Execute campaigns end-to-end across all digital media channels.
  • Measure and report performance of all digital metrics, assessing against business & marketing KPI’s.
  • Ensure market campaigns plan implementation in compliance with global media strategy.
  • Localise global CRM calendar and journeys, running local consumer acquisition and retention efforts.

What you bring:

  • Minimum of 7 years' experience in Digital Marketing, preferably as a media channel lead for Paid Social, Programmatic and OOH/TV in a top media agency or in-house digital team of global brands.
  • Fluency in oral and written English is essential.
  • Proven experience working with large businesses in an international environment and managing media budgets.
  • Intimate knowledge of Google Ads, Google Marketing Platform (DV360, SA360, GA) and/or Meta is required.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience in brand search, conversion lift studies, MMM and other cross-media measurements.
  • Confidence and skill in presentation, communication, and knowledge-sharing.

What sets this company apart:

Our client is not your typical corporation. They think big, always keeping their consumers front of mind in everything they do. They boast a vibrant and empowered community of colleagues across the world. If you're as passionate about opening up a world of possibilities in the homes of consumers, then this is the place for you. They are proud of the products they make and have innovation, manufacturing, and commercial centres across the globe. Sustainability is important to them; they develop products made with more sustainable materials that are easier to repair, refurbish, recycle, and help to reduce waste.

What's next:

Ready to take on an exciting new challenge? Don't miss out on this opportunity!

Apply today by clicking on the link! Open for local talent only. Only shortlisted will be contacted.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Digital Marketing

Industry: Marketing

Salary: THB80000 - THB120000 per month

Workplace Type: Hybrid

Experience Level: Mid Management

Language: English - Professional Working

Location: Bangkok

Job Reference: M338E0-9E1EA098

Date posted: 20 May 2024

Consultant: Suvison Satangkul

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