Digital Marketing and Acquisition Head
Salary THB120000 - THB180000 per month + Insurance + Provident Fund
Location Bangkok ProvinceFULL_TIME
Consultant Piyatas Suthapornpat
Date posted 19 September 20192019-09-19 2019-11-18 banking Bangkok TH THB 120000 180000 180000 MONTH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Digital Marketing and Acquisition Head (x 1 vacancy) job has just become available at one of the most respected global banks. Reporting directly to the EVP, this is a role for a marketer who is a leader in their field.
About the Global Head of Marketing Role:
In this business critical role you will be responsible for defining the broad digital marketing strategy, delivering the highest quality service. You will also take the lead in providing direction to all marketing-related activities, including digital marketing campaign, performance marketing, and brand management.
The salary range for this role is THB120k - 180k per month + Provident Fund + Insurance.
- Plan and manage digital acquisition strategy for secured and unsecured lending products
- Develop and implement marketing strategy/campaigns along with product managers for consumer lending business to achieve both short and long term goals in terms of market penetration, volume and impact
- Monitor and report performance of all digital marketing campaigns to ensure achievement against business goals (ROI and KPIs)
- Identify trends and actionable insights to optimise spends and performance of campaigns Explore and implement new online or offline acquisition initiatives to support business growth
- Manage relationship with digital agencies / vendors / Corporate Communication, aggregators, affiliates or other partners to increase leads volume and quality
- Develop an integrated marketing plan to launch campaigns via online channel for all lending products
- Build and manage lead acquisition team to achieve the required KPI
- Able to lead, coach and motivate the team
- Set up goals and evaluate team member’s performance
To succeed in this role you must have the ability to lead effectively and possess a keen understanding of digital marketing.
- Bachelor’s Degree and above in Marketing, Communication, Advertising or related field
- Minimum seven -10 years of work experience in digital marketing or performance marketing
- Good working knowledge of SEO, SEM, social media platforms, Google Analytics etc.
- A deep understanding of digital marketing best practices – demonstrated thought leadership
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, motivate and encourage audience
- Experience building and presenting business cases to senior management
- Highly motivated, committed and self-driven to deliver exceptional results
- Ability to lead, manage and motivate the team
- Ability to lead and influence all levels across the organisation
This global banking needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Digital Marketing and Acquisition Head job.
Apply today or call me to discuss this new opportunity.
Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551