Global Influencer Strategy Lead - Consumer Goods (Beauty)

Global Influencer Strategy Lead – Consumer Goods (Beauty) Salary: Competitive and based on experience Location: Bangkok

What you'll do:

As the Global Influencer Strategy Lead – Consumer Goods (Beauty), you will be entrusted with shaping how leading beauty brands connect with consumers worldwide. Your day-to-day will involve crafting innovative influencer strategies tailored for each market’s unique digital landscape. You’ll immerse yourself in trend research—whether it’s understanding what drives engagement on Douyin or identifying rising stars on Instagram—and translate these insights into compelling campaigns. By collaborating with cross-functional teams, you’ll ensure every piece of content aligns with broader brand goals while also reflecting local nuances. Your ability to build systems for seamless campaign management will be crucial as you juggle multiple projects across different regions. Success in this role means not only delivering outstanding results but also fostering a culture of collaboration and continuous learning within your team.

• Develop comprehensive influencer and KOL strategies that align with the brand’s vision and facilitate successful expansion into key international markets.
• Continuously monitor global skincare and cosmetic trends, adapting content briefs and influencer styles to suit regional preferences.
• Lead end-to-end execution of influencer campaigns, from ideation through to performance analysis, ensuring each initiative delivers measurable results and supports long-term brand objectives.
• Identify, evaluate, and recruit influencers who embody the brand’s identity and can foster genuine connections with target audiences in diverse countries.
• Collaborate closely with internal teams including marketing, creative, and product development to ensure cohesive messaging across all channels.
• Provide creative direction for content production, guiding influencers on storytelling techniques that resonate locally while maintaining global consistency.
• Establish robust systems for tracking campaign progress, coordinating payments, managing contracts, and scheduling content delivery across multiple time zones.
• Leverage data analytics to transform complex campaign metrics into actionable insights that inform future strategy adjustments.
• Build strong relationships with external partners such as agencies and platform representatives to maximise campaign reach and effectiveness.
• Champion best practices in influencer marketing by staying informed about regulatory changes, platform updates, and emerging technologies relevant to the beauty sector.

What you bring:

To excel as a Global Influencer Strategy Lead – Consumer Goods (Beauty), you will bring a wealth of experience from previous roles where you have successfully managed large-scale influencer campaigns across borders. Your background should reflect not only technical expertise but also a genuine enthusiasm for the beauty sector—knowing what makes both products and people stand out. Your approach is rooted in empathy; you understand how to connect with diverse communities online while respecting their unique cultures. Organisationally adept, you thrive when building processes that keep complex projects running smoothly. Your language skills allow you to bridge gaps between teams based in different countries. Above all else, your collaborative spirit ensures that everyone involved feels supported throughout each campaign lifecycle.

• A deep passion for skincare and beauty products combined with an up-to-date knowledge of ingredients as well as influential personalities within the industry.
• Exceptional skill in translating complex data sets into clear strategies that drive actionable outcomes for both localised and global campaigns.
• Excellent organisational abilities demonstrated by building effective systems for tracking deliverables, coordinating payments, and scheduling multi-market content releases.
• Native-level proficiency in Thai alongside professional working proficiency in English is essential for effective communication across teams and markets.
• Strong interpersonal skills that enable you to nurture positive relationships with influencers, agency partners, internal stakeholders, and external collaborators alike.
• Demonstrated ability to provide creative direction while remaining sensitive to cultural differences in storytelling approaches across various regions.
• Experience navigating fast-evolving digital landscapes while maintaining composure under pressure during high-stakes campaign launches or crisis situations.

What sets this company apart:

This organisation stands out as a true leader within the global beauty industry by championing inclusivity, flexibility, and professional growth at every level. Employees benefit from an open-minded culture where ideas are welcomed regardless of background or seniority—a place where teamwork is celebrated over hierarchy. Flexible working arrangements mean you can tailor your schedule around life’s demands without sacrificing career progression. The company invests heavily in training opportunities so you can continue developing new skills alongside some of the most knowledgeable professionals in the field. With a commitment to supporting under-represented voices both internally and externally through its campaigns, this employer fosters an environment where everyone has the chance to shine. Whether you’re looking for mentorship or simply want to work somewhere that values kindness as much as expertise, this is an ideal setting for those who care deeply about making meaningful connections through their work.

What's next:

If you are ready to take your passion for beauty marketing onto the world stage while growing within a supportive team environment, this could be your next big move!

Apply today by clicking on the link provided—your journey towards shaping global beauty narratives starts here.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551