Commercial Marketing Manager - Education

An exciting opportunity has opened up for Marketing Manager - Education based in Bangkok. If you're looking to advance your career in a positive and supportive work environment, don’t miss this opportunity!

Commercial Marketing Manager – Education

Salary: 85,000-120,000 THB

Location: Bangkok

Keywords: marketing leadership, brand visibility, student recruitment, enrolment growth, bilingual Thai and English, team collaboration, commercial focus, education sector

An exciting opportunity has arisen for a Commercial Marketing Manager within the education sector, based in vibrant Bangkok. This role is perfect for someone who thrives on leading teams to success, enjoys building strong brand presence, and is passionate about making a real impact on student enrolment. The organisation offers a supportive environment where your expertise in both strategic and hands-on marketing will be highly valued. With a competitive salary range of 85,000-120,000 THB per month and the chance to work with a diverse team, this position provides an excellent platform for professional growth. If you are fluent in both Thai and English and have a proven track record in marketing management, this could be the next step in your career journey.

• Play a pivotal role in shaping the marketing strategy for a respected international school environment, directly influencing student recruitment and enrolment outcomes through impactful campaigns.
• Enjoy flexible working opportunities and a collaborative culture that values your input, encourages knowledge sharing, and supports ongoing professional development.
• Benefit from a generous salary package while working in Bangkok’s dynamic educational landscape, surrounded by passionate colleagues committed to excellence.

What you'll do:

As Commercial Marketing Manager – Education, you will play an integral part in driving the school’s growth by developing innovative strategies that connect with prospective students and their families. Your day-to-day responsibilities will involve guiding your team through creative brainstorming sessions, collaborating with other departments to ensure cohesive messaging, and overseeing the execution of multi-channel campaigns. You will be expected to analyse data regularly to optimise lead generation efforts while maintaining a keen eye on budgetary considerations. Success in this role comes from your ability to blend strategic thinking with practical implementation—ensuring every initiative not only builds brand equity but also delivers measurable results towards enrolment targets.

• Lead and inspire the marketing team to deliver high-quality campaigns that enhance brand awareness across multiple channels within the education sector.
• Develop comprehensive marketing strategies that balance long-term brand-building with immediate commercial objectives focused on student recruitment.
• Collaborate closely with admissions and academic teams to ensure all marketing initiatives align with enrolment targets and organisational goals.
• Oversee the creation of engaging content for digital platforms, print materials, events, and public relations activities to attract prospective students and families.
• Monitor market trends and competitor activity to identify new opportunities for growth and differentiation within the local and international education markets.
• Manage budgets effectively, ensuring optimal allocation of resources to maximise return on investment for all marketing activities.
• Utilise data-driven insights to refine lead generation tactics, measure campaign effectiveness, and report on key performance indicators to senior management.
• Foster a culture of teamwork, open communication, and continuous improvement within the marketing department.
• Support training opportunities for team members to enhance their skills and keep up-to-date with best practices in modern marketing.
• Represent the school at external events, exhibitions, and networking opportunities to further strengthen its reputation.

What you bring:

To excel as Commercial Marketing Manager – Education, you will bring not only technical expertise but also genuine enthusiasm for working collaboratively within a multicultural setting. Your background includes hands-on experience leading teams through complex projects while nurturing their professional development. You are adept at balancing creativity with commercial acumen—translating big-picture vision into actionable plans that resonate with target audiences. Your fluency in Thai and English allows you to build meaningful connections across cultural boundaries. In addition to your formal qualifications, your approachable nature makes you a trusted partner among colleagues; your attention to detail ensures nothing slips through the cracks; and your commitment to continuous learning keeps you ahead of industry trends.

• Bachelor’s degree in Marketing, Communications, Business or a related field is required as foundational preparation for this role.
• A minimum of three years’ experience managing or leading a marketing team demonstrates your capability to guide others towards shared goals.
• Fluency in both Thai and English is essential for effective communication with diverse stakeholders inside and outside the organisation.
• Proven ability to design and implement successful marketing strategies that drive brand visibility and support commercial objectives within an educational context.
• Strong interpersonal skills enable you to collaborate seamlessly with colleagues across departments as well as external partners.
• Experience using digital marketing tools such as social media platforms, email campaigns, analytics software, and CRM systems is highly desirable for optimising outreach efforts.
• Excellent written and verbal communication skills allow you to craft compelling messages tailored for different audiences.
• Demonstrated ability to manage budgets efficiently ensures resources are used wisely for maximum impact.
• A collaborative mindset fosters an inclusive team environment where everyone feels valued and supported.

What's next:

If you are ready to take on this rewarding challenge as Commercial Marketing Manager – Education in Bangkok’s thriving international school sector, we encourage you to apply now!

Apply today by clicking on the link provided—your next career adventure awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551