Commercial Marketing Manager - Education

An exciting opportunity has opened up for Marketing Manager - Education based in Bangkok. If you're looking to advance your career in a positive and supportive work environment, don’t miss this opportunity!

Commercial Marketing Manager - Education

Salary: 85,000-120,000 THB

Location: Bangkok

Keywords: marketing leadership, brand visibility, lead generation, student recruitment, enrolment growth, team collaboration, project management, branding

An exciting opportunity has arisen for a Commercial Marketing Manager to join a leading international school in Bangkok. This pivotal role is designed for someone who thrives on nurturing teams, enhancing brand presence, and driving impactful marketing strategies that directly support student enrolment. The organisation offers a supportive environment where your expertise in both strategic planning and hands-on execution will be highly valued. With a competitive salary package ranging from 85,000 to 120,000 THB per month, this position provides the chance to make a tangible difference in the educational sector while developing your career within a collaborative and forward-thinking team. Flexible working opportunities and ongoing training are part of the culture, ensuring you can grow professionally while contributing to meaningful outcomes.

• Play a key role in shaping the marketing direction of an esteemed international school with a focus on both brand-building and commercial results, ensuring your work has real impact on student recruitment and enrolment.
• Enjoy flexible working opportunities and access to professional development resources, supporting your personal growth as you lead a talented marketing team.
• Benefit from a generous salary package (85,000-120,000 THB)

What you'll do:

As Commercial Marketing Manager, you will play an integral role in guiding the overall marketing strategy for one of Bangkok’s most respected international schools. Your day-to-day responsibilities will involve collaborating with various departments to ensure cohesive messaging and effective campaign delivery. You will be instrumental in designing initiatives that not only raise awareness but also convert interest into tangible enrolments. By leveraging your experience in communications and branding, you will help shape how families perceive the school while supporting your team’s growth through mentorship and shared learning. Success in this role means consistently delivering measurable results that contribute directly to the school’s mission of attracting new students while maintaining its reputation for excellence.

• Lead and inspire the marketing team to deliver high-quality campaigns that enhance brand visibility and drive student enquiries.
• Develop comprehensive marketing strategies that balance long-term brand building with immediate commercial objectives such as lead generation and enrolment growth.
• Collaborate closely with admissions and academic teams to ensure marketing initiatives align with student recruitment goals and reflect the school’s values.
• Oversee the creation of engaging content across digital platforms, print media, events, and community outreach activities to effectively communicate the school’s unique offerings.
• Monitor market trends and competitor activity to inform campaign adjustments and maintain a competitive edge in the education sector.
• Manage budgets efficiently, ensuring all marketing activities are cost-effective while maximising return on investment for each initiative undertaken.
• Evaluate campaign performance using data-driven insights, providing regular reports to senior management with recommendations for continuous improvement.
• Foster an inclusive team culture by encouraging open communication, knowledge sharing, and professional development among team members.
• Build strong relationships with external partners including agencies, media outlets, and community organisations to amplify marketing reach.
• Champion best practices in branding and project management to ensure consistency across all touchpoints.

What you bring:

To excel as Commercial Marketing Manager, you will bring proven expertise in orchestrating multi-channel campaigns that achieve both brand awareness and commercial targets. Your background should include significant experience leading teams—guiding them through challenges while celebrating collective achievements. Familiarity with project management methodologies will help you juggle competing priorities smoothly. You are adept at translating complex ideas into accessible language for diverse audiences, making use of your strong communication skills. A keen eye for detail combined with an analytical approach allows you to measure outcomes accurately and adjust tactics accordingly. Above all, your collaborative spirit ensures harmonious partnerships both within your team and across departments.

• A Bachelor’s degree in Marketing, Communications, Business or a related field is required for this position to ensure foundational knowledge of core principles.
• At least three years’ experience managing or leading a marketing team demonstrates your ability to nurture talent and coordinate group efforts towards common goals.
• Proven track record in developing successful marketing communications strategies that have delivered measurable results within complex organisations is essential.
• Hands-on experience with branding projects ensures you can maintain consistency across all channels while adapting messaging for different audiences.
• Strong project management skills enable you to oversee multiple campaigns simultaneously without compromising quality or deadlines.
• Excellent interpersonal abilities allow you to collaborate effectively with colleagues from diverse backgrounds as well as external partners.
• Analytical mindset with proficiency in interpreting data from various sources helps you refine strategies based on evidence rather than assumptions.
• Outstanding written and verbal communication skills empower you to craft compelling messages that resonate with prospective students and their families.
• Experience working within the education sector or similar service-oriented industries is advantageous but not mandatory; adaptability is key.
• A commitment to fostering an inclusive team environment where everyone feels valued supports organisational success.

What's next:

If you are ready to take the next step in your marketing career within an inspiring educational setting, this could be your perfect opportunity—apply now!

Apply today by clicking on the link provided; we look forward to connecting with enthusiastic candidates eager to make a difference.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551