Director of Marketing and Admission - Education

An opportunity has arisen for the role of Director of Marketing and Admissions. Our client is looking for a senior leader with a strong commercial mindset and a proven track record of success. This position presents an excellent chance to take your career to the next level.

Director of Marketing and Admissions - Education

Salary: 150,000-180,000 THB

Location: Bangkok

Keywords: Education sector, Marketing Communication, Admissions, Leaership

An exceptional opportunity awaits for an experienced professional to take on the pivotal role of Director of Marketing and Admissions at a leading international school in Bangkok. This position offers you the chance to shape the strategic direction of marketing, admissions, and communications within a highly respected educational environment. You will be empowered to drive growth, foster meaningful connections with families, and enhance the school's reputation both locally and internationally. The organisation is committed to providing flexible working opportunities, generous pension contributions, and ongoing training to support your professional development. If you are fluent in both Thai and English, possess outstanding interpersonal skills, and thrive in a collaborative setting where supportive leadership is valued, this is the perfect role for you.

• Take ownership of the entire marketing, admissions, and communications strategy for a prestigious international school in Bangkok, ensuring that every initiative aligns with the institution’s vision and values.
• Enjoy a workplace culture that prioritises inclusivity, teamwork, and personal growth, offering flexible working arrangements and continuous learning opportunities to help you excel.
• A competitive salary package ranging from 150,000 to 180,000 THB per month

What you'll do:

As Director of Marketing and Admissions, you will play a central role in shaping how the school is perceived by prospective families both locally and abroad. Your day-to-day responsibilities will involve developing innovative strategies that highlight the institution’s strengths while fostering genuine connections with parents through empathetic communication. You will work collaboratively with various teams across the school to ensure that every aspect of student recruitment runs smoothly—from initial outreach campaigns through to successful enrolment. By leveraging your expertise in cross-functional collaboration and your fluency in Thai and English, you will help create an inclusive atmosphere where every family feels welcomed. Success in this role means not only meeting ambitious admissions targets but also building lasting relationships that contribute positively to the school community.

• Develop and implement comprehensive marketing strategies that effectively promote the school’s unique offerings to prospective students and their families across multiple channels.
• Lead the admissions team with warmth and empathy, ensuring that all applicants receive personalised guidance throughout their journey from initial enquiry to enrolment.
• Oversee all communications activities including public relations, digital content creation, social media management, and event coordination to maintain a positive public image.
• Collaborate closely with academic leaders and other departments to ensure seamless cross-functional operations that support student recruitment goals.
• Analyse market trends and competitor activity to inform decision-making processes and identify new opportunities for growth within the education sector.
• Build strong relationships with local communities, international partners, alumni networks, and feeder schools to expand the reach of admissions campaigns.
• Monitor key performance indicators for marketing and admissions initiatives, preparing detailed reports for senior management on progress towards targets.
• Champion inclusive practices by ensuring all marketing materials reflect the diverse backgrounds of students and staff while promoting equal access to educational opportunities.
• Manage budgets responsibly for marketing projects and admissions events, ensuring optimal allocation of resources without compromising quality.
• Provide mentorship and training for team members to foster a nurturing environment where everyone feels supported in their professional development.

What you bring:

The ideal candidate for Director of Marketing and Admissions brings extensive experience from previous roles where they have successfully led teams in collaborative environments. Your ability to communicate fluently in both Thai and English allows you to build trust quickly with families from varied backgrounds. You are adept at designing multi-channel marketing campaigns that resonate emotionally while delivering measurable results. Your analytical mindset enables you to interpret complex data sets without losing sight of the human element behind each statistic. You have demonstrated sensitivity when working across cultures—ensuring every interaction is respectful and inclusive. Your nurturing leadership style supports colleagues’ development while maintaining high standards for performance. Above all else, your enthusiasm for education shines through in every project you undertake.

• Demonstrated experience leading marketing and admissions functions within an educational or service-oriented organisation where collaboration was essential.
• Exceptional communication skills in both Thai and English—written and spoken—with proven ability to connect warmly with diverse audiences.
• Strong background in developing integrated marketing campaigns using digital platforms as well as traditional media channels.
• Ability to analyse data from market research studies or admissions statistics to inform future strategies while remaining sensitive to cultural nuances.
• Track record of managing cross-functional teams with compassion, supporting colleagues’ growth through mentoring or training initiatives.
• Experience coordinating large-scale events such as open days or parent information sessions that require careful planning and attention to detail.
• Proficiency in budget management for marketing projects or admissions activities with a commitment to responsible resource allocation.
• Familiarity with CRM systems or admissions software tools used for tracking enquiries and applications efficiently.
• Understanding of best practices in inclusive communications that celebrate diversity within an international school context.
• A passion for education coupled with a nurturing approach when interacting with students, parents, staff members, or external partners.

What's next:

If you are ready to make a meaningful impact on students’ lives while advancing your own career within an inclusive environment—this is your moment!

Apply today by clicking on the link below; we look forward to welcoming your application.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551