Marketing Manager - Education (Rayong)

A fantastic opportunity has become available for Marketing Manager - Education based in Rayong. Our client is looking for a highly experienced professional with a strong background in marketing to join their team. Don’t miss this chance to take your career to the next level with a leading industry expert!

Marketing Manager – Education

Salary: 70,000-100,000 THB

Location: Rayong

Keywords: marketing strategy, admissions, SEO, SEM, lead generation, customer experience, sales targets, event management, PR

An exciting opportunity has arisen for a Marketing Manager within the education sector, based in Rayong This role offers you the chance to shape and deliver marketing and admissions strategies that directly impact student enrolment and school reputation. You will be at the forefront of connecting with both local and international parents, utilising your expertise in digital marketing, communications, and customer experience to generate leads and drive admissions. With a competitive salary range of 70,000-100,000 THB per month, this position provides an excellent platform for professional growth, collaboration with a supportive leadership team, and the ability to make a meaningful difference in the lives of students and families. Flexible working opportunities and ongoing training are available to help you thrive in this rewarding environment.

• Play a pivotal role in developing and executing comprehensive marketing and admissions strategies that attract both local and international families to the school, ensuring strong enrolment numbers year after year.
• Enjoy a collaborative workplace culture where your ideas are valued, your professional development is supported through training opportunities, and your contributions have a direct impact on the success of the school community.

What you'll do:

As a Marketing Communication Manager – Education based in Rayong, you will play an instrumental role in shaping how families perceive and engage with the school. Your day-to-day responsibilities will involve crafting compelling marketing campaigns that resonate with diverse audiences while ensuring seamless coordination between digital efforts such as SEO/SEM and traditional outreach like events or PR. By analysing data trends and monitoring KPIs related to admissions or sales targets, you will identify opportunities for improvement while maintaining open lines of communication with both internal teams and external partners. Success in this role means not only achieving ambitious enrolment goals but also fostering positive relationships with parents through attentive service delivery. You will guide a small but dedicated marketing team member while reporting directly to the Head of School—ensuring all initiatives are aligned with broader institutional priorities.

• Develop and implement integrated marketing communication plans that align with the school’s vision and drive admissions growth across local and international markets.
• Coordinate SEO and SEM campaigns by working closely with external agencies to maximise online visibility and generate high-quality leads from prospective parents.
• Analyse current marketing trends, monitor campaign performance metrics, and provide actionable insights to refine strategies for greater effectiveness.
• Plan, organise, and execute engaging events and public relations activities that enhance the school’s profile within the community and among target audiences.
• Collaborate with internal teams to ensure consistent messaging across all channels, including digital platforms, print materials, social media, and events.
• Build strong relationships with parents by providing timely information, addressing enquiries with empathy, and nurturing trust throughout the admissions process.
• Monitor key performance indicators related to admissions targets and sales objectives, preparing regular reports for senior leadership on progress against goals.
• Oversee one direct report within the marketing team, offering guidance, mentorship, and support to foster their professional development.
• Work under the direction of the Head of School to ensure all marketing initiatives reflect institutional values while meeting strategic objectives.

What you bring:

• Demonstrated experience in developing successful marketing communication strategies within an educational or service-oriented environment is essential for this position.
• Proven ability to coordinate SEO/SEM campaigns in partnership with agencies or vendors to drive measurable lead generation outcomes is highly desirable.
• Strong analytical skills are required for interpreting market trends, evaluating campaign effectiveness, and making data-driven recommendations for continuous improvement.
• Excellent event planning abilities combined with hands-on experience managing public relations activities aimed at enhancing organisational reputation are important assets.
• A track record of achieving or exceeding sales/admissions KPIs through effective pipeline management demonstrates your results-oriented approach.
• Experience supervising junior staff members or collaborating within cross-functional teams highlights your commitment to shared success.
• Familiarity with CRM systems or other tools used for tracking customer interactions will enable you to streamline processes efficiently.
• Exceptional written and verbal communication skills in English (and Thai if possible) allow you to craft clear messages tailored for different audiences.
• A degree in Marketing, Communications, Business Administration or a related field provides a solid foundation for excelling in this multifaceted role.

What's next:

If you are ready to take on a rewarding challenge where your talents can truly make a difference in education marketing communications, we encourage you to apply now!

Apply today by clicking on the link provided—your next career move awaits!

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551