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Head of Marketing

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The successful candidate will be responsible for developing and implementing innovative marketing strategies that increase footfall, enhance brand awareness, and drive revenue growth. This role offers the chance to manage a team of dedicated marketing professionals and work closely with other departments to ensure seamless execution of marketing initiatives.

Head of Marketing

Salary: Competitive and based on experience

Location: Bangkok

Keywords: Marketing, Leadership, Retail, Department Store, Digital Marketing, Strategy

An exciting opportunity has arisen for a seasoned Head of Marketing to lead the marketing department of a prominent department store. The successful candidate will be responsible for developing and implementing innovative marketing strategies that increase footfall, enhance brand awareness, and drive revenue growth. This role offers the chance to manage a team of dedicated marketing professionals and work closely with other departments to ensure seamless execution of marketing initiatives. If you have a passion for marketing, a strategic mindset, and thrive in a fast-paced environment, this could be the perfect role for you.

  • Lead the marketing department of a leading department store
  • Develop and implement effective marketing strategies
  • Manage a team of dedicated marketing professionals

What you'll do:

As the Head of Marketing, you will play an instrumental role in shaping the success of our department store. Your primary responsibility will be to develop comprehensive marketing strategies that not only attract shoppers but also engage them effectively to increase footfall. You will have the opportunity to create digital marketing campaigns across various channels while overseeing engaging events that enhance the overall shopping experience. Your ability to monitor market trends will be crucial in identifying growth opportunities. Furthermore, your leadership skills will be put to good use as you lead a team of dedicated professionals towards achieving our collective goals.

  • Develop and execute comprehensive marketing strategies to attract and engage shoppers, increase footfall, and drive sales
  • Create and manage effective digital marketing campaigns across various channels, including social media, email marketing, search engine optimization, and online advertising
  • Oversee the planning and execution of engaging events, promotions, and campaigns to drive foot traffic and enhance the overall shopping experience
  • Monitor market trends, conduct competitor analysis, and identify opportunities for growth and improvement
  • Utilize market research and customer insights to develop targeted marketing campaigns that resonate with our target audience
  • Collaborate with tenants and brand partners to develop co-marketing initiatives and drive cross-promotional opportunities
  • Manage the marketing budget, ensuring efficient allocation of resources and delivering measurable results
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
  • Establish and maintain strong relationships with media outlets, advertising agencies, and other external partners to maximize the visibility and reach of our marketing efforts

What you bring:

The ideal candidate for the Head of Marketing role will bring a wealth of experience in leading marketing initiatives within the retail or department store industry. You will have a strong understanding of digital marketing channels and trends, coupled with an excellent grasp of market research and consumer behaviour. Your exceptional leadership skills will enable you to inspire and motivate your team, while your project management skills will ensure that tasks are prioritised effectively to meet deadlines. Your creative thinking will be key in delivering innovative marketing campaigns that resonate with our target audience.

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus
  • Proven experience as a Head of Marketing or similar role in the retail or department store industry
  • Strong knowledge of digital marketing channels and trends, including social media, email marketing, SEO, and online advertising
  • Excellent understanding of market research, consumer behaviour, and marketing analytics
  • Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
  • Creative thinker with a passion for delivering innovative marketing campaigns
  • Results-oriented mindset, with a focus on achieving measurable marketing objectives
  • Flexibility to work evenings, weekends, and holidays as required

What sets this company apart:

Our client is a prominent player in the retail industry, known for its commitment to providing an exceptional shopping experience. They pride themselves on their innovative approach to marketing and their dedication to enhancing brand awareness and driving revenue growth. This is an organisation that values collaboration, innovation, and results-driven strategies. Joining their team means becoming part of a culture that fosters professional growth and rewards creativity and initiative.

What's next:

Ready to take your career to new heights? Apply today!

Apply Today by clicking on the link provided.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Communications / PR

Industry: Retail

Salary: Health Insurance + Variable Bonus

Workplace Type: On-site

Experience Level: Director

Location: Bangkok

Job Reference: 9XBLN5-A212E248

Date posted: 20 June 2024

Consultant: Sasithorn Piachuad

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