Marketing Specialist - Automotive

Keywords: B2C channel marketing, campaign management, retail engagement, partner collaboration, data-driven insights, customer retention, cross-functional teamwork, performance tracking, consumer-centric mindset, project management, promotion, Oil and Gas, event organsing, stackholder management, global working environment, strategy planing, automotive, consumers' behavior analysis, ROI

A leading organisation in the energy and retail sector is seeking a Marketing Specialist to join their Bangkok-based team. This is an exceptional opportunity for you to make a significant impact by shaping and executing B2C channel marketing strategies that drive traffic, sales volume, and customer loyalty across a nationwide network of retail sites.

• Play a pivotal role in developing and executing comprehensive B2C marketing plans that align with ambitious sales targets and enhance customer retention across multiple retail locations.
• Collaborate closely with internal teams, external partners, and vendors to ensure campaigns are delivered seamlessly, on time, and within budget while maintaining brand consistency.
• Leverage data-driven insights to optimise campaign performance, identify new growth opportunities, and present actionable recommendations to senior management for continuous improvement.

What you'll do:

As a Marketing Specialist based in Bangkok, you will play an integral role in driving the success of B2C channel marketing initiatives across a dynamic retail network.

• Develop and implement B2C channel marketing strategies designed to increase traffic, boost sales volumes, and foster long-term customer relationships across retail sites in alignment with overall business goals.
• Translate high-level business objectives into detailed nationwide and local site marketing plans by analysing customer behaviour, station performance metrics, and evolving market dynamics.
• Work collaboratively with internal stakeholders including sales, operations, finance, and external partners to ensure flawless execution of integrated marketing campaigns.
• Identify new growth opportunities through partnerships with banks, non-bank entities, loyalty platforms, and premium mechanics to encourage trial purchases and repeat business.
• Plan activation calendars by coordinating campaign mechanics, managing budgets effectively, and ensuring all retail touchpoints are prepared for upcoming promotions.
• Lead the end-to-end execution of both national and local B2C promotional activities such as fuel discounts, giveaways, premium-with-purchase offers, loyalty initiatives, and seasonal programmes.
• Optimise campaign outcomes by balancing volume growth with customer value while maximising margin efficiency through careful cost per litre analysis and promotion ROI evaluation.
• Continuously monitor competitor activities and broader market trends to uncover fresh activation opportunities that keep the brand ahead of the curve.
• Coordinate with vendors and suppliers to guarantee the quality, availability, logistics readiness, and smooth distribution of promotional items across all retail locations nationwide.
• Track campaign performance using key metrics like sales uplift, participation rates, cost per litre, and ROI; reconcile monthly sell-out data with high financial accuracy; analyse results to inform future strategy.

What you bring:

To excel as a Marketing Specialist in this forward-thinking organisation, you will bring not only technical expertise but also a passion for connecting with consumers through meaningful campaigns.

• Bachelor’s degree in Marketing, Business Administration or related field is required; an MBA would be highly regarded as it demonstrates advanced commercial acumen.
• A minimum of five years’ experience in channel marketing, trade marketing or B2C activation—preferably within the energy sector or related industries such as oil & gas, FMCG or automotive—ensures you bring relevant industry knowledge.
• Proven track record managing retail networks as well as building strong dealer relationships and delivering impactful consumer programmes across multiple locations.
• Exceptional analytical skills enabling you to interpret complex sales data and customer insights for informed decision-making.
• Excellent communication abilities in both Thai and English are essential for effective stakeholder engagement at all levels of the organisation.
• Demonstrated strength in stakeholder management coupled with a collaborative approach ensures successful cross-functional project delivery.
• A consumer-centric mindset allows you to design campaigns that truly resonate with target audiences while supporting overall business objectives.
• Outstanding project management capabilities enable you to juggle multiple priorities efficiently without compromising on quality or deadlines.
• Self-leadership qualities empower you to take initiative while remaining responsive within team settings; agility is key when adapting strategies in fast-evolving environments.
• Advanced proficiency in Microsoft Excel along with experience using Power BI or CRM systems is required; familiarity with digital marketing tools would be advantageous for optimising campaign reach.

What sets this company apart:

This organisation stands out as a leader in its field thanks to its unwavering commitment to excellence across every facet of its operations—from innovative product offerings through robust support structures for employees. By joining this team as a Marketing Specialist based in Bangkok, you become part of an inclusive culture that values collaboration over competition while encouraging personal growth at every turn. Flexible working opportunities allow you to balance professional ambitions with personal commitments; generous training resources ensure ongoing development so your skills remain sharp amid industry changes. The company’s reputation for nurturing talent means your contributions are recognised not just internally but also within wider professional networks—opening doors for future advancement both locally and internationally. With access to cutting-edge tools plus exposure to high-impact projects spanning multiple markets nationwide, this is an environment where your ideas matter—and where shared success is celebrated together.

What's next:

If you are ready to take the next step in your career journey by making a real difference within a respected organisation’s marketing team—this opportunity awaits!

Apply today by clicking on the link provided; we look forward to discovering how your talents can help shape the future of retail marketing.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551