Senior Trade Marketing Manager (Nutrition - OTC)

A global nutrition leader is hiring a Senior Trade Marketing Manager in Bangkok to lead OTC nutrition brands. This role offers strong ownership of brand and channel strategy, shopper-led execution, and cross-functional collaboration. You’ll work in a flexible, supportive environment with opportunities for continuous learning and career growth, contributing to a purpose-driven organisation focused on improving lives through nutrition.

What you'll do:

As a Senior Trade Marketing Manager (Nutrition - OTC) based in Bangkok, you will play a pivotal role in developing strategic brand plans that span multiple channels. Your day-to-day responsibilities will involve close collaboration with both marketing and sales teams as you transform high-level strategies into impactful in-store executions. By harnessing shopper insights, you will craft compelling point-of-purchase plans designed to win consumers’ attention and loyalty. You will also oversee budget management for trade spending, monitor programme effectiveness at store level, and measure ROI to guide future decisions. Success in this role requires building strong interdepartmental relationships, supporting team development through shared learning experiences, applying analytical thinking to optimise campaign outcomes, and managing projects with precision. Your contribution will directly influence the organisation’s ability to deliver nutritional solutions that improve lives.

• Collaborate closely with the marketing team to develop comprehensive brand and channel strategies as well as detailed brand plans tailored for multiple sales channels.
• Translate overarching brand strategies into actionable in-store execution plans while ensuring alignment with cross-functional teams throughout the process.
• Work hand-in-hand with channel heads and sales teams to deploy trade marketing initiatives and guarantee excellence in execution at every stage.
• Manage and control the trade spending budget efficiently, ensuring optimal allocation of resources for maximum return on investment.
• Utilise shopper insights effectively to design winning point-of-purchase plans that drive consumer engagement and boost sales performance.
• Monitor trade marketing activities at store level meticulously, measuring ROI for all programmes to inform future strategy adjustments.
• Foster strong collaboration across departments by building dependable relationships with key stakeholders involved in trade marketing execution.
• Support people management efforts by nurturing team members’ skills through guidance, feedback, and shared learning experiences.
• Apply analytical thinking to assess market trends, evaluate programme effectiveness, and identify areas for improvement within trade marketing operations.
• Lead project management initiatives by coordinating timelines, resources, and deliverables to ensure seamless implementation of trade marketing campaigns.

What you bring:

To excel as a Senior Trade Marketing Manager (Nutrition - OTC), your background should include substantial experience in trade marketing or related fields such as sales or general marketing within consumer health or nutrition categories. Your academic foundation will ideally be complemented by a business degree that equips you with commercial acumen. You bring proven experience working alongside distributor partners in dynamic markets where adaptability is key. Your interpersonal skills foster collaboration across diverse teams while your analytical mindset enables you to leverage shopper insights for strategic advantage. Budget management comes naturally as does guiding others towards shared goals through supportive leadership. Project coordination forms part of your skill set along with resilience when navigating complex challenges. Intermediate English proficiency ensures clear communication within an international context. Your commitment to communal success makes you an invaluable addition to any team focused on delivering positive health outcomes.

• Bachelor’s degree or equivalent qualification is required; a business degree is preferable for deeper commercial understanding.
• At least 5 years of experience in trade marketing, sales, or marketing roles within fast-moving consumer goods or healthcare sectors in OTC channel.
• Demonstrates a strong, results-driven personality with the ability to lead execution effectively in close partnership with the sales team.
• Highly self-motivated with a strong ambition to progress to the next career level through challenging and high-impact assignments.
• Brings solid experience in OTC/General Trade within large multinational organisations, where OTC/GT is a core revenue driver.
• Thrives under pressure in unstructured, fast-paced, and dynamic environments while working collaboratively with teams.
• Capable of establishing team structures and SOPs, with clear potential to develop into a Director-level successor.
• Intermediate English language proficiency is essential for effective communication across international teams.
• Strong analytical skills enabling you to interpret shopper insights and market data for informed decision-making.
• Experience managing budgets responsibly with a focus on maximising return on investment through efficient resource allocation.
• Excellent people management capabilities including mentoring team members and promoting communal growth within the department.
• Project management expertise allowing you to coordinate multi-channel campaigns seamlessly from planning through execution.
• Resilience under pressure combined with problem-solving abilities that support solution-oriented approaches in challenging situations.
  
  

What sets this company apart:

This organisation stands out as a global leader dedicated to advancing health through innovative nutrition solutions. With a long-standing reputation for quality products and ethical business practices, they offer employees an environment rich in opportunity for personal growth and professional development. Flexible working arrangements allow you to balance career ambitions with life outside work while generous training programmes ensure your skills remain current in an ever-evolving marketplace. Supportive leadership fosters teamwork and knowledge sharing so everyone feels connected and empowered. The company’s commitment to inclusivity means all voices are heard—creating a workplace where diversity is celebrated and every individual can thrive. By joining this team, you become part of a mission-driven network focused on making meaningful contributions to community wellbeing worldwide.

What's next:

If you are ready to take your career further by joining an organisation committed to improving lives through nutrition—and if you thrive in collaborative environments—this is your moment!

Apply today by clicking on the link below; don’t miss out on this exciting opportunity.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551