HR professionals will be key in creating recruitment and onboarding processes that assess candidates’ ability


“As companies have become accustomed to the new normal, hiring rates have exceeded those in 2020 and in many cases have also exceeded pre-COVID rates. We believe this sharp increase in 2021 is due to roles on hold from last year coming live again,” shares Natiya Saul, Director of Sales & Marketing and Eastern Seaboard Operation.


HR business partner role are expected to turn into hybrid role

Companies are increasingly looking for HR professionals who have a deeper understanding of business practices and strategies outside the HR function, such as in supply chain or engineering.

Natiya cites, “We expect to see the HR business partner role turning into a hybrid role. As more HR business partners become more connected to the wider business, we expect senior management to move HR business partners into more generalist roles as they have a stronger connection with the wider business outside of the HR function.

Many companies have transitioned into hybrid work models, a combination of working from office and from home. This means onboarding and hiring processes will need to adapt to this new way of working. HR professionals will be key, not only in transitioning existing employees to these new models but also in creating recruitment and onboarding processes that assess candidates’ ability to work in such hybrid environments.”

Skillsets required from HR professionals 

We expect to see increased demand for candidates who are able to calculate and distribute compensation and benefits in new ways, such as “pay for skills”.

As companies continue to drive business decisions through data, HR professionals with strong data analytics experience and skills will also be in demand. Although the experience requirements won’t be as high as markets such as Bangkok, the top roles sought after in the Eastern Seaboard will require a moderate level of understanding in data analytics.

HR professionals with the capabilities and skills to implement and use new technologies such as HRIS will be in demand. As more companies adopt new virtual and remote working tools, HR professionals will be called upon to be an integral part of company-wide rollouts of these tools. Hence, being both adaptable and experienced in these types of technology will increasingly be in demand.

Flexible arrangements is now a key component for talent, especially since it has been proven that employees are capable of functioning well even outside the office.

HR professionals seek option of flexible work arrangements

The feedback received from HR and administration professionals is that during COVID, they have had to deal with more day-to-day issues but have not received the recognition they deserve. Hard work, adaptability, and overseeing HR functions in unstable environments needs to be recognised or HR professionals will seek recognition elsewhere.

Many Thai HR professionals want the opportunity to work in other locations both in and outside Thailand to improve their skills as well as take the eventual responsibility of a multi-country regional role. Our advice to companies with more than one site is to make this path possible for them.

Also, HR professionals would like the option of flexible work arrangements, for example working from home and flexible working hours. This was a trend before COVID, and now that everyone has seen that it is possible, options for flexible work arrangements once offices reopen will be expected from employees.

25% salary increment expected for candidates with skills that are in demand

Natiya concludes, “We expect to see an increase in the use of retention schemes for top talent. We already see these at the very senior levels but expect more companies to use them for mid-level top talent and high achievers. We also expect to see some change in the methodology used for salary adjustments. Instead of looking at time served, companies may be considering other metrics such as performance across different areas."

"As businesses bounce back, we expect to see this result in at least 4% pay rises for employees staying in their jobs. For job movers, we expect a 15% increase for most HR roles but as high as 25% increase for candidates with skills that are in demand,” shares Natiya.

Find out more

Request access to our 2022 Salary Survey to benchmark salaries and to find out more about key trends on the Thailand job market. 

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