General Manager - Food Retail

A new opportunity is available for the position of General Manager – Food Retail. Our client is looking for an experienced GM to lead the first store in Thailand and grow alongside the business. Don’t miss the chance to be part of a global restaurant brand!

General Manager – Food Retail

Salary: 80,000-100,000 THB

Location: Bangkok

Keywords: restaurant management, commercial acumen, future expansion, P&L responsibility, team setup

An exciting opportunity has arisen for a General Manager – Food Retail to join a thriving and expanding restaurant group in Bangkok. This role offers you the chance to oversee all aspects of restaurant operations, from commercial strategy and revenue growth to team development and future expansion plans. You will be at the heart of shaping the business’s direction, working closely with both back office and front-line teams to ensure seamless service delivery and outstanding customer experiences. With a competitive salary package between 80,000-100,000 THB per month, this position is perfect for someone who thrives in a supportive environment that values adaptability, collaboration, and commercial insight. If you are looking for a role where your expertise in food retail can truly make an impact while enjoying flexible working opportunities and ongoing training, this is the perfect next step for your career.

• Take full ownership of restaurant operations, ensuring every aspect runs smoothly and efficiently while fostering a positive atmosphere for both staff and customers.
• Drive commercial success by implementing effective marketing strategies, building valuable partnerships, and identifying new avenues for revenue growth.
• Play a pivotal role in the company’s future by leading expansion initiatives, managing P&L responsibilities, and setting up high-performing teams across all functions.

What you'll do:

As General Manager – Food Retail, you will play an integral role in guiding the overall direction of the restaurant’s operations. Your day-to-day activities will involve close collaboration with various teams to ensure smooth service delivery while maintaining high standards across all touchpoints. You will be responsible for developing commercial strategies that not only boost revenue but also strengthen partnerships within the industry. By taking charge of P&L management, you will have direct influence over financial outcomes while supporting cost-effective practices. Your ability to set up effective manpower structures will be crucial as you help prepare the business for future expansion. Success in this role comes from your commitment to nurturing talent within your team, your adaptability in responding to changing market conditions, and your passion for delivering memorable dining experiences.

• Oversee the day-to-day operations of the restaurant, ensuring exceptional standards of service, food quality, and hygiene are consistently maintained.
• Develop and execute commercial strategies that drive revenue growth through innovative marketing campaigns, promotions, and strategic partnerships.
• Manage the full profit and loss (P&L) responsibilities for the restaurant, monitoring financial performance and implementing cost control measures as needed.
• Lead recruitment efforts for both back office and front-line staff, creating a nurturing environment that supports professional development and teamwork.
• Collaborate with cross-functional teams to set up efficient manpower structures that align with business needs and future expansion plans.
• Identify opportunities for business growth by analysing market trends and customer feedback to inform decision-making processes.
• Support the implementation of new technologies or systems that enhance operational efficiency and customer satisfaction.
• Ensure compliance with all relevant health, safety, and regulatory requirements within the food retail sector.
• Build strong relationships with suppliers, partners, and local communities to enhance brand reputation and support sustainable practices.

What you bring:

To excel as General Manager – Food Retail, you will bring hands-on experience from previous roles in restaurant management where you have successfully overseen daily operations. Your background should include exposure to commercial activities such as marketing campaigns or partnership development that contributed directly to revenue growth. Fluency in Thai and English enables you to connect easily with team members from different backgrounds while supporting inclusive communication. Adaptability is key; you should feel comfortable navigating change whether it involves new technologies or evolving customer preferences. Your interpersonal skills will help build trust among colleagues while encouraging collaborative problem-solving. Experience handling P&L responsibilities ensures you can manage budgets effectively without compromising on quality or service standards. Above all else, your nurturing approach towards staff development will create an environment where everyone feels valued.

• Proven experience in restaurant management with a track record of overseeing successful operations within the food retail sector.
• Strong commercial acumen demonstrated through previous roles involving marketing initiatives or revenue growth projects.
• Fluency in both Thai and English is essential for effective communication with diverse teams and stakeholders.
• Adaptability to changing environments with an openness to embrace new ideas or approaches as required by business needs.
• Excellent interpersonal skills that foster collaboration among colleagues at all levels of the organisation.
• A dependable approach to problem-solving combined with sensitivity towards customer needs and staff wellbeing.
• Experience managing P&L responsibilities including budgeting, forecasting, and financial reporting within a hospitality context.
• Ability to recruit, train, and nurture staff members across multiple functions while promoting a supportive workplace culture.
• Familiarity with industry regulations related to health, safety, or food standards is highly desirable.

What's next:

If you are ready to take on this rewarding challenge in food retail management—where your expertise can shape the future—this is your moment!

Apply today by clicking on the link below to submit your application.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551