Country Manager - Retail

Keywords: collaborative, supportive leadership, flexible working opportunities, inclusive, dependable, training opportunities

Country Manager – Retail
Salary: THB 400,000–600,000 per month
Location: Bangkok

A leading international retail group is seeking a Country Manager to drive business performance and expansion in Thailand. This pivotal role requires a commercially strong leader with proven experience in P&L management, business strategy, and brand development.

You will lead nationwide operations, oversee sales and marketing initiatives, and craft innovative retail strategies that elevate brand presence and profitability. The ideal candidate combines analytical sharpness with creative thinking, inspiring teams to deliver excellence and achieve ambitious growth targets.

Key Responsibilities:

• Oversee full P&L and retail operations across Thailand

• Develop and execute strategic business plans that drive sales and market share

• Lead cross-functional teams to deliver brand consistency and operational excellence

• Analyse market trends and competitor activities to identify new growth opportunities

• Strengthen relationships with key stakeholders and partners to support expansion

Key Requirements:

• Proven track record in multi-site retail leadership with strong P&L accountability

• Commercially driven mindset with strategic and creative problem-solving skills

• Experience in developing marketing and brand strategies that boost performance

• Strong leadership, communication, and people management capabilities

• Deep understanding of Thailand’s retail landscape and consumer behaviour

What’s on Offer:

• Highly competitive salary of THB 400,000–600,000 per month plus benefits

• Opportunity to shape retail strategy and lead a strong, growth-focused team

• International exposure and a platform to drive impactful business results

If you are a results-oriented retail leader with a creative edge and commercial vision, apply now to take on this exciting leadership challenge.

Due to the high volume of applications, our team will only be in touch if your application is shortlisted.

Robert Walters Recruitment (Thailand) Limited
Recruitment License No.: น. 1188 / 2551